Duckprints in the Community

Companies have a responsibility to make the areas in which we live and work better places. Learn more about how we give back to our communities, including how Aflac’s James Mailman was named one of the 2015 Heroes of the Fortune 500 for his support in the fight against childhood cancer.

Videos from Client

Content from this campaign

AI & Technology
How Aflac Found a Duck’s Purpose
While those two initiatives define the brand, they weren’t firmly connected until 2018, when Aflac debuted a companion robot called My Special Aflac Duck that the company donates to children undergoing cancer treatment.
Inclusion & Opportunity
3% Conference Heads to Atlanta in Effort to Solidify Commitment to Intersectionality
Atlanta native Shannon Watkins, senior vice president of brand and creative services at Aflac, said that the city’s diversity and its stance as a sort of an outsider to traditional Madison Avenue advertising drive more creativity.
AI & Technology
My Special Aflac Duck: How a Brand Mascot Helped Support Children with Cancer
Carol Cone On Purpose and Sproutel won in the ‘technology’ category at The Marketing Awards US 2019 with its ‘My Special Aflac Duck’ campaign. =
Media & Communications
The Aflac Duck Is 20 Years Old. Here's How He's Changed the Insurance World
The duck has even gone high tech to help sick kids. Amos said that the company has already raised more than $145 million for pediatric cancer charities since the start of the ad campaign from the sale of stuffed plush Aflac ducks.
Research & Reports
Aflac Survey Says Majority of Consumers Want Companies to 'Take a Stand'
According to the 2019 Aflac Survey on Corporate Social Responsibility, consumers and investors reflect a distinct and growing tendency to increase pressure on American corporations when it comes to serving the social good.
Media & Communications
Aflac CSR Campaign Nominated for Best Campaign of the Decade
The Holmes Report has picked its 16 favorite PR campaigns of the decade based on SABRE winners and its Global Creative Index, and Aflac has made the cut.
Philanthropy
Aflac Brings 2019 iHeartRadio Jingle Ball to Pediatric Cancer Patients
Media & Communications
The Power Behind Brands in Motion
Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac.
Corporate Responsibility
Catherine Hernandez-Blades is Aflac’s Golden Duck
Hernandez-Blades’s leading-edge environmental, social, and governance (ESG) program has led to the invention of the award-winning social robot known as My Special Aflac Duck, helping pediatric cancer patients in the US and Japan find comfort and joy
Volunteering & Community
Aflac CSR Hero: Lindsay Carrick
One of the brave heroes honored is Lindsay Carrick, a child life specialist at the Aflac Cancer & Blood Disorders Center — nicknamed “Superwoman” by a parent of a child facing cancer.

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