2019 Porter Novelli/Cone Purpose Biometrics Study

2019 Porter Novelli/Cone Purpose Biometrics Study

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.

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Business Roundtable Puts Stake in the Ground Around Purpose
Last week marked an exciting and transformational milestone in the world of Purpose – and in business. On Monday, August 19, America’s top CEOs put a stake in the ground – redefining the role of business in society. The business mentality of shareholders first...
Aug 26, 2019 2:00 PM ET
WEBINAR: 2019 Porter Novelli/Cone Purpose Biometrics Study: The Need-to-Know Data & Insights
What if we told you communicating with Purpose could help your organization break through the clutter? Not just break through – but actually ignite physical reactions like increased attention, heightened arousal and emotion that consumers themselves may not even be aware of. And, those physical reactions have a ripple effect. What if we told you Purpose has the undeniable power to create...
Jun 11, 2019 1:40 PM ET
Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone
NEW YORK, May 29, 2019 /3BL Media/ – Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what...
May 29, 2019 10:30 AM ET