2014 Cone Communications Digital Activism Study

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, Americans see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support.

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Philanthropy
GiveDirectly Highlights Unscripted, Unedited Beneficiary Stories
When it comes to communicating impact, there are a number of ways to do it. Creating an impact calculator, sharing data in real time or using social math are just a few tactics. Yet, when it comes to helping donors understand impact, a personal story can go a long way – and the more authentic the better. Now, one nonprofit organization is showing impact on the ground with real, unedited beneficiary stories.
Philanthropy
4 Ways Digital is Accelerating Real-Time Giving
Digital is making it even easier to give in the moment. Here are four organizations advancing the real-time giving movement.
Events
Naked Juice Fights Food Deserts with Food Selfies
In one day, the world takes more than one million selfies, the average Millennial spends one full hour of their week dedicated to taking selfies and a young adult will take more than 25,000 pictures of themselves in a lifetime. There's no doubt selfies have taken over the newsfeeds and lives of many young adults – but now, marketers are tapping this enthusiasm to educate, inspire and motivate young people on important issues.
Philanthropy
INFOGRAPHIC: How to Motivate Americans to Give Online for #GivingTuesday
In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday.
Philanthropy
VIDEO: How are Millennials Giving to Causes They Care About?
GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
Philanthropy
VIDEO: What Motivates Millennials to Participate in Online Giving?
According to the 2014 Cone Communications Digital Activism Study, American’s top drivers to online participation in social or environmental efforts include:
Philanthropy
#GivingTuesday Continues to Grow, But Gap Remains Between Online Donation Intent and Action
In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
Volunteering & Community
United Nations Takes Over Social Media with #ShareHumanity Campaign
Millennials, more than the average American, see social media as an avenue for change. With nearly three-quarters of Millennials saying they use social media as a platform to talk about issues they care about (vs. 52% U.S. average), this audience is primed to participate and raise awareness online. So how do you motivate millions of Millennials to take online action? Ask them to participate in a simple and turnkey activation to promote stories of humanity.
Environment
Harnessing Digital to Motivate for action/2015
Philanthropy
WWF Taps Hottest Trend to Fundraise via #EndangeredEmoji Campaign

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