WWF Taps Hottest Trend to Fundraise via #EndangeredEmoji Campaign

May 18, 2015 11:15 AM ET

Prove Your Purpose

Emojis are all the rage in social media and texting. Now, you can download a custom emoji keyboard of your favorite fast food snack or even order a pizza just by tweeting a pizza emoji. Until recently, emojis have been relegated to funny text conversations and shorthand exchanges, but that all changed this week when the World Wide Fund for Nature (also known as the World Wildlife Fund) launched #EndangeredEmoji.

The World Wide Fund for Nature (WWF) is the newest brand to jump on the emoji trend, this time harnessing it for good. WWF's latest campaign, #EndangeredEmoji, assigns real endangered animals to 17 existing emojis, from the Sumatran tiger to the bluefin tuna. The conservation group then asks individuals to tweet one of the 17 emojis along with the hashtag #EndangeredEmoji. Users can then tweet as many endangered emojis as they want, triggering an 11 cent donation for each.

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