United Nations Development Programme Announces ‘The Lion’s Share’ Fund With Founder Finch and Founding Partner Mars to Tackle Crisis in Wildlife Conservation and Animal Welfare

The United Nations Development Programme (UNDP), FINCH and founding partner Mars, Incorporated today announced an initiative aimed at transforming the lives of animals across the world by asking advertisers to contribute a percentage of their media spend to conservation and animal welfare projects.

The initiative, a fund called The Lion’s Share, will see partners contribute 0.5 percent of their media spend to the fund for each advertisement they use featuring an animal. Those funds will be used to support animals and their habitats around the world. Mars is the first advertising partner in The Lion’s Share.

Leaving It Better: Consumers Energy Protects Bees, Butterflies During Natural Gas Pipeline Project

Consumers Energy is exceeding environmental requirements on the Saginaw Trail Pipeline, replacing 78 miles of aging natural gas pipeline with native grasses and wildflowers to attract bees, butterflies and other pollinators.

These Wildlife Species Are Disappearing From North American Forests

Our forests are home to critical wildlife habitat. When our forests are threatened, it also threatens the homes of all the diverse wildlife habitat that live there. Natural disasters, urbanization, and agriculture are just a few of the common causes of deforestation. But as deforestation continues to rise, the animals that call it home start to disappear. These are just a few of the endangered and threatened animals disappearing as recorded by the U.S. Fish and Wildlife Service.

Ecocentricity Blog: The Placebo Effect

A placebo is contributing to the critical endangerment of an animal that has roamed the planet for tens of millions of years – the rhinoceros.

Let’s Keep It Blue Together

Last Friday was International Ocean Day -- a day that we celebrate the 71 percent of our planet that is covered with water. But, increasingly that water is filled with plastic, and it’s slowly killing us.

Forests, Food and Land Can Deliver 30% of Solutions Needed to Tackle Climate Crisis by 2030

As part of the Global Climate Action Summit, WWF, together with a broad coalition of partners, today issued the 30X30 Forests, Food and Land Challenge: calling on businesses, states, city and local governments, and global citizens to take action for better forest and habitat conservation, food production and consumption, and land use, working together across all sectors of the economy to deliver up to 30% of the climate solutions needed by 2030.

Dell Pledges to Eliminate Plastic Straws This World Oceans Day

Single-use plastics (including straws, cutlery and containers) are contributing to the overall threat our oceans are facing. Every year, more than 8 million tons of plastic enter the seas. And no, this is not plastic that fell off a boat. It came from the land via river systems. It was carelessly littered, improperly disposed of, or escaped from our global waste management systems.

Partnering to Build up Pollinator Populations

When rival automakers come together it’s usually to brag about their latest engineering accomplishment or to re-imagine the future of mobility, but sometimes they garden. Yes, garden. Through our membership with the Wildlife Habitat Council (WHC), FCA US is now tracking and promoting healthy biodiversity at 12 facilities across North America.

A Feast for Iguanas

The green iguana population there has dwindled significantly. Population growth, illegal hunting, and the mismanagement of resources – the environment’s usual enemies – had conspired to reduce their numbers to frightening levels. Thankfully, the people at Monsanto’s Research and Development site in Salama, a city in north-central Guatemala, helped come to the rescue in their community.

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