Leading companies increasingly recognize the importance of embedding sustainability into their business models. However, professionals seeking sustainability outcomes face certain barriers. Return-on-investment rules are a long-standing challenge, and overcoming them requires positive engagement with finance teams. Presenting a strong business case is another key challenge, requiring creative work across the organization and often with external stakeholders.
Utilities are entering a new era of customer engagement, spawned by the growing connected device market. To be successful and sustainable, utilities should focus on creating a simple and personalized dialogue with each customer – a concept that could be described as the “Customer of One.”
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