The Body Shop Turns to Tinder for Cause Marketing

As we move firmly into the digital age, one of the tenets of marketing has become "meet consumers where they are," whether that's a phone, tablet, computer or smartwatch. And as marketers in the cause space get increasingly savvy, we're seeing innovative ways to integrate a company's social impact messages into consumers' everyday experiences, including a smart appliance that triggers a donation, harnessing emojis for fundraising and a fitness tracker just for kids with a cause tie. The newest example has taken to dating apps – interjecting to educate consumers on an important issue while they surf for a date.

Newest Class of Fulbright-National Geographic Fellows to Tackle Global Issues Through Digital Storytelling

Beginning this fall, the 2016-2017 class of the Fulbright-National Geographic Digital Storytelling Fellowship will embark on global journeys to study significant social and environmental issues--from the need for community-based food systems in India to the effects of climate change on rural communities in Northern Africa--and share their findings with the world through National Geographic's media assets.

Sodexo Launches Innovative K-5 Dining Program

The Clubhouse, the new K-5 meal program created by Sodexo, world leader in Quality of Life Services, was developed using a custom-designed focus group process with students across the country. The Clubhouse program will launch in 400 schools for the beginning of the next school year.

Domtar EarthChoice July Monthly Minute

How do you reduce the need for 50,000 truck trips a year, avoiding the air emissions equal burning 100,000+ gallons of fuel? Domtar's Hawesville, KY mill found a creative strategy to do just that.

Annual Ideagen UN Empowering Women & Girls 2030 Global Summit

Ideagen Convenes Luminaries from the world’s leading companies, NGO’s and public sectors in New York at the Delegation of the European Union to the UN and United Nations for the Annual UN Empowering Women and Girls 2030 Global Summit

Applications Open for Third Round of Transporting Healthy Food Grants

Applications are now being accepted for the 2016 Grant Program for Transporting Healthy Food, presented in partnership by CSX and The Conservation Fund.

Mentoring "Moves" Young Students in the Right Direction

Many people who have led successful and fulfilling lives cite the fact that a mentor had a major positive impact on them when they were growing up. In fact, a recent Brigham Young University study shows that mentors can be pivotal in a student’s decision to go to college, which is the core foundation for a bright future.

Leading Global Brands Set the Bar for Chemical Transparency

In its 2016 Global Responsibility Report released in April, Walmart reported that they successfully reduced usage of 10 priority chemicals in home and personal care products by 95%.

‘You Don’t Know What You Don’t Know:’ Aug. 9 3BL Media Lunch & Learn Webinar Equips CSR & Communications Professionals for 2017 Content Strategy

As 2017 communications strategies are being planned, 3BL Media invites executives responsible for CSR and sustainability programs to a lunch-and-learn webinar focused on distribution, measurement and best practices for enhancing the visibility of brand content.

Caterpillar's Breakthrough Workshop for Women Leaders

“The Breakthrough Leadership for Women workshop was by far the best course I’ve taken at Caterpillar in the nine years I’ve been here. It made me learn about myself, gave me confidence and made me really connect with women at work for the first time.”

Latest Campaigns

  1. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  2. FedEx | Reports
    Find archived annual FedEx Cares and other CSR-related reports, covering enterprise-wide strategies, goals, programs and progress across the fiscal...
  3. Pursuing Possibility with Principle
    This highlights our firm’s values: We do the right thing and put our clients first.
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. IWBI | WELL Building Standard
    Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...
  6. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  7. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  8. Whole Planet
    Whole Planet, a pillar of Whole Foods Market Foundation, helps people living in poverty build long-term financial resilience through income growth...
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. Responsible Investing
    Responsible Investing