At AMD, our commitment to science, technology, engineering and mathematics education reflects a deep belief that investing in young minds today helps build the workforce of tomorrow.
Action for Healthy Kids® (AFHK) announces the 295 recipients of School Grants for Healthy Kids for the 2016-2017 school year, provided through funding from CSX Transportation. Awarded in 13 states, the Game On grants aim to expand student access to in-school physical activity and healthy foods, improve knowledge and behaviors around exercise and nutrition, and engage parents in activities that reinforce healthy habits at home. Since 2013, CSX-supported School Grants for Healthy Kids have helped 1,074 schools implement health and wellness initiatives, impacting more than 546,000 students.
Last year, JetBlue launched an online #BookBattle competition as part of its award-winning Soar with Reading program. The airline asked crewmembers and the public which community -- Detroit, Fort Lauderdale, Houston, Los Angeles or New York City -- should get 100,000 new children's books from JetBlue in 2016. Nearly 1.3 million online votes were cast and Detroit triumphed with 48 percent of the vote.
Ginny Baker, the fictional first female player in major league baseball, will make her way to television this fall on FOX's newest drama Pitch, and to celebrate her inspirational story, 21st Century Fox has announced a new partnership with the Women's Sports Foundation (WSF) to help break barriers for girls in their own communities and take their athletic achievements to new heights.
Childhood hunger lives in communities large and small across the country, with no regard for geographic or demographic boundaries. In an effort to raise awareness to this issue and help end childhood hunger in America, Arby’s® restaurants are teaming up with their guests to make a difference. Starting today through Oct. 9, 2016, the Brand is hosting the 2016 Arby’s Foundation National Restaurant Fundraiser, where guests can make in-restaurant donations to support the Arby’s Foundation and its mission to end childhood hunger in partnership with No Kid Hungry.
Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school. Here's a sampling of back-to-school cause marketing campaigns that caught our eye:
As people continue to be drawn to cities, there is a need and opportunity to increase the focus on safety in densely populated areas, including buildings and walkways near rail crossings and tracks. CSX’s approach to safety is multifaceted – and one critical aspect is keeping communities aware of how to stay safe around the railroad, especially if it is near where they live and work.
The Vancouver International Film Festival (VIFF) announced on August 24 that it will present Chris Carter, creator and showrunner of The X-Files, with its Industry Builder Award for his efforts to make the production of this year's X-Files event series as environmentally sustainable as possible. The production team's work behind the scenes led to major cost and carbon emission savings and promoted innovative new ways to recycle set materials. Carter will accept the award at a VIFF luncheon on October 7.
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