The reason innovations fail is not because of technology. It’s never about the technology. Innovations fail because of people. The people who might employ a new technology may not be sold on it. Or they might be afraid of it. Or they might feel threatened by. Welcome to the dark side of innovation.
Consumer packaged goods (CPG) companies often find themselves boxed in by customer demand. On one hand, more shoppers say they want to purchase more sustainable products, but many are not willing to pay a premium. And although most consumers still base their purchases largely on price and performance, the trends are clear: Environmental sustainability is expected. This applies to not only products, but also packaging.
Meet Aaron Ewen. Aaron works for First Sun Management Corporation, a Wendy’s franchise organization based in South Carolina. Before Aaron was promoted to district manager, he was a general manager and his franchise organization named his Wendy’s “restaurant of the year” in 2016, which is pretty impressive because, in Aaron’s words, “The Clemson location is the only Wendy’s that I have had the honor of running.”
In addition to the weight savings, the New Final Drive (NFD) particularly benefits from the actively controlled oil regulation in the final drive, the heart of the axle. This technology and type of construction is without parallel worldwide: the lubricating oil is supplied as needed depending on the speed, torque and temperature. Intelligent oil management minimises the swirl of liquid in the final drive and thus reduces the friction loss from the gears turning in the oil bath. The New Final Drive axle completes the second generation of the Integrated Powertrain from Daimler Trucks and results in fuel savings of up to 6.5 percent for the Mercedes-Benz Actros compared with its predecessor.
In recent years, the refugee crisis has expanded to unprecedented levels, with nearly 1 in 100 people worldwide displaced from their homes. Amidst a widespread perception of federal inaction, companies and NGOs have seen an increasing demand from consumers to step up and do their part to make a difference. In fact, more than two-thirds of consumers cited immigration as a top priority for companies to take the lead on.
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