Business Ethics

With the clock ticking on the deadline to complete the SDGs, governments need to do more to harness participation from both the public and private sectors

COVID-19 has made the going considerably tougher for business in 2020. We don’t know yet precisely how each purpose-driven business leader will net out after this tumble-dry cycle.

Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.

A health emergency such as the one we are experiencing will surely leave us with a different world from the one we know, which will strip away what is accessory (as crises usually do) and offer us an environment with new opportunities to innovate, improve and work to impact society in a positive way.

With “stay at home” and “shelter in place” orders increasing across the U.S. due to the continued spread of coronavirus, small businesses and their employees are particularly vulnerable today. Now, we’re seeing major brands step up to help smaller businesses get by, because after all, we’re all in this together.

Here, we’ve rounded up examples of how companies are changing their business operations to provide products and services to help during this growing crisis.

As many brands shift operations, make major donations and activate employees to help, there is one other major resource brands have to offer: marketing spend. Here we’ve seen a number of brands step up to spread public awareness messages in the time of COVID-19.

While no one knows the full impact of the COVID-19 pandemic, HPE does know that it is a challenge unlike any faced in recent memory. HPE's mindset driving their COVID-19 response it to focus and prioritize on the things that are within their control.

In response to the economic impact from COVID-19 and to help keep fleets on the road to deliver needed products like medical supplies and groceries, Goodyear CTSC Truck Care Centers are offering free Department of Transportation inspections.

Although they don't usually produce hand sanitizer, Dow has worked tirelessly to meet the needs of the public during this unprecedented time. Read more about what Dow is doing for the public and their employees.