The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Responsible Production & the Circular Economy

Cummins: Inside the Pressure Cooker

In the subterranean labyrinth of Poland's Lower Silesia region, a thousand metres beneath the rolling hills, an intense battle is waged every day against heat, salt, and crushing pressure.
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Responsible Production & the Circular Economy
Responsible Production & the Circular Economy
Tyson Foods and EDF Launch Partnership to Accelerate Sustainable Food Production
Tyson Foods, Inc. and Environmental Defense Fund (EDF) today announced a new partnership to develop and deploy initiatives that support Tyson’s sustainability strategy and help meet increasing consumer demand for more sustainably grown food. The partnership’s first project focuses on land stewardship and aims to pilot and scale agriculture practices on 500,000 acres of corn that reduce greenhouse gas emissions (GHG), improve water quality and maximize farmer profitability. This effort will also help Tyson meet its land stewardship goal of working with farmers to improve environmental practices across two million acres of corn production by 2020.
Tyson Foods
Corporate Responsibility
Corporate Responsibility
Wolverhampton Businesses Reach £1M in Sales with eBay UK Retail Revival Program
Just two short months ago local Wolverhampton businesses joined eBay for the first UK Retail Revival training event at the iconic Molineux Stadium in Wolverhampton. Today, the 64 businesses participating in the program have reached £1M in sales on eBay, representing a 41% increase in sales for these businesses.
eBay Inc.
Events
Events
Effie Collegiate Introduces 2019 Brand Challenge by Subaru
Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works. As the 2019 sponsor, Subaru will challenge college students throughout the U.S. to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience, many who think of buying a car as a thing of the past.
Subaru of America
Corporate Responsibility
Corporate Responsibility
PNC: Setting the Record Straight on Four Myths about the Workforce
Over the past three decades, experts have had much to say about the changing workforce and the future of work. While trending topics vary over time, one thing is clear: talent– having the right people in the right roles at the right companies – is more important than ever.
PNC Financial Services Group
Philanthropy
Philanthropy
Consumers Energy Supports Michigan Communities With First ‘Put Your Town on the Map’ Competition
Consumers Energy is strengthening its commitment to rural Michigan communities by announcing a new competition to provide funding for projects that will help energize towns in the Lower Peninsula. The “Put Your Town on the Map” competition will provide a total of $15,000 to three initiatives that are designed to build a stronger sense of community. Up to 10 finalist communities will compete for the funding at the 2019 Small Town and Rural Development Conference on April 17 in Thompsonville, Mich.
Consumers Energy

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