The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Video | Behind the Wheel: Bringing Water to the Desert
Seen from above, the arid, inhospitable landscape stretches as far as the eye can see, the great swathes of sand interspersed only with the occasional palm tree and small rural community. Kebili, an oasis in this desert, is one such town. Located in south-west Tunisia, it is one of the hottest places on earth and prone to both extreme drought and devastating floods. In 2015, CNH Industrial embarked on an ambitious, three-year, water-management project aimed at helping build and repair traditional water-collection systems, improve agricultural practices and train farmers in the area.

Find out how successful the project was in the latest Behind the Wheel webisode.
CNH
My Special Aflac Duck™ Wins Big at SXSW
Taking home yet another major award for technology, innovation and corporate responsibility, Aflac today announced the My Special Aflac Duck, an innovative robotic duck that helps children cope with cancer, is the winner of this year’s top Award at SXSW in the Robotics and Hardware category. The prestigious SXSW award is added to a growing list of awards, which includes Engaget’s Best in Show Award at the 2018 Consumer Electronics Show and Time Magazine’s recognition as one of the 50 Best inventions for 2018.
Hormel Foods Hosts Three Student Winners of its Annual MLK Essay Contest
Three winners of the eighth annual Hormel Foods MLK essay contest visited the Hormel Foods corporate offices today to read their winning essays to company employees. The students – Patrick Brown from Little Rock, Ark., Blessyn Champ from Minneapolis, Minn., and Ben Kim from Atlanta, Ga. – claimed the top honors among hundreds of entries from 19 different schools this year. Their visit to the corporate office marks the second time the company has invited essay winners in for a reading.
Leading Together and Acting Collectively: How Business Can Make a Positive Impact on Society
I want to begin by congratulating the members and leadership of CECP for 20 years of terrific accomplishment and growth. I’d also like to thank Doug and Daryl and the CECP board for recognizing the Ford Foundation’s early commitment, 20 years ago, and our ongoing partnership.
Powering the Future of Electric Vehicles
The gas-powered car has remained the dominant mode of transportation since it first began fueling motor vehicles in 1886. But the internal combustion engine is finally starting to lose its stranglehold on the market. The disrupter? Electric vehicles (EVs).

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