Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.







Editors Pick

Events, Media & Communications

BeMyDD Partners with Jack Daniel’s and Total Wine & More to Give Away Free Designated Drivers for the Holidays

BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season.

Responsible Production & Consumption

Salmon Farming: The Economics

70% of British Columbia, Canada's farm-raised salmon heads across the border into restaurants and supermarkets in the United States and Asia, while the remaining 30% is consumed across Canada.

Health & Healthcare

3 Strategies for Success Under Stress

Welcome to the New Normal: The average business professional has 30-100 projects on their plate, is interrupted 7x/hour, and unlocks their phone 110 times a day. We are pressured to ‘innovate or stagnate’ amidst constant change.

Events, Media & Communications

What's Next: The Ascent of Native Advertising and the Five Trends Shaping Custom Content

The goal of this initiative is to educate the general public on the importance of financial inclusion in emerging markets and to communicate that via custom-produced content in the form of articles and videos in a digital environment.

Environment

Green Your Black Friday (And All Your Holidays)

This fun infographic Green Your Black Friday shows how solar can be a part of living more sustainably during the holidays.

Diversity & Inclusion

CBRE Vancouver Workplace Transformation – Our Future At Work

Events, Media & Communications

FOX Celebrates Scientists, Inspires Students with Breakthrough Prize Ceremony, Airing this Sunday, Nov. 29

On Sunday, Nov. 29, at 7/6c, FOX will air a one-hour special on the 2015 Breakthrough Prize Ceremony, an annual awards show honoring the work of today's leading scientists and mathematicians. The ceremony, hosted by Family Guy creator and Cosmos executive producer Seth MacFarlane at NASA's Ames Research Center in Mountain View, California, originally aired live on 21st Century Fox's National Geographic Channel on Nov. 8. Presenters include Russell Crowe, Hilary Swank, Lily Collins, Thomas Middleditch, and Martin Starr, as well as a special musical performance by Pharrell Williams. In addition, this year's ceremony was the first to feature the Breakthrough Junior Challenge for students, which awards $400,000 in educational prizes.

Social Impact & Volunteering

Norfolk Southern: Giving Back

Responsible Business & Employee Engagement

With Its New Tech Hub, Bloomberg Shows Start-ups How It’s Done

Health & Healthcare

How John Wayne Cancer Institute Makes Healing and Health Possible for Millions of Cancer Patients Worldwide

The John Wayne Cancer Institute at Providence Saint John's Health Center has been shaping a vital future for cancer patients and their families for more than 30 years. In this post from our Shape the Future Blog Series, this internationally recognized leader in basic, translational and clinical cancer research shares how the Institute has changed the way cancer is detected, diagnosed and treated worldwide.

Environment

Leading By Example on Climate Action

In the aftermath of the terrorist attacks in Paris, the U.N.'s global conference on climate change that will take place there next week has become more important than ever. The conference presents a unique opportunity for world leaders to express their support for the people of Paris, and to re-affirm their shared commitment to addressing common threats.

Awards, Ratings & Rankings

GBCHealth & Global Health Council Announce Winners of Best Corporate Global Health Programs

GBCHealth and Global Health Council announced last week the winners of the Business Action on Health Awards, bestowed annually to the world’s best corporate-supported global health programs. The awards were presented to two winning and five commended companies at Global Health Council’s Landscape Symposium held in Washington D.C and attended by over 150 representatives from the international development, global health and business sectors.

The 2015 winners are healthcare company Abbott (in the Core Business Competency category) and digital marketing agency Ontarget (in the Innovation and Technology category). LifeSpring Hospitals, Ecobank, Johnson & Johnson, Medtronic and ZMQ received commendations.

Energy

UK Announces Commitment to Phase Out Coal

Prime Minister David Cameron’s wise decision to phase out coal-fired electricity generation over the next decade, at a faster pace than any other developed country, is welcome news for the global climate and the health of communities throughout the U.K. Coming just weeks before international climate talks are set to begin in Paris, this bold step in the birthplace of the coal-powered industrial revolution sends a clear and unmistakable message to other government leaders.

Environment

Behind AT&T’s 10x Return-on-Carbon Commitment

This week, AT&T announced its goal to enable carbon savings 10 times the carbon footprint of its operations by 2025. That’s an impressive commitment to be sure. In fact, it very well might be a B-hag (Big, Hairy, Audacious Goal). I love to see companies make these big goals. The real problems we’re trying to solve with sustainability don’t necessarily have answers yet, and it’s a bold company who will make a public goal they don’t yet have a plan to meet.

Social Impact & Volunteering

The Joy Maker Challenge Helps Youth Take Action and Spread Much-Needed Joy This Holiday Season

generationOn, the youth division of Points of Light, and Hasbro, Inc. (NASDAQ:HAS) have partnered for The Joy Maker Challenge. Now in its sixth year, the annual campaign connects youth ages 5-18 to meaningful, hands-on service projects and encourages them to take action and spread some much needed joy to those in need during the holiday season through volunteerism. For every kid and teen who volunteers as part of the campaign, Hasbro will donate a toy or game to Toys for Tots, up to $1 million worth.

Philanthropy & Cause Initiatives

VIDEO: How are Millennials Giving to Causes They Care About?

GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.

Social Impact & Volunteering

Sustaining a Wildlife Refuge by Connecting to the Community

This is the John Heinz National Wildlife Refuge, almost 1,000 acres of woods, pond, marsh, and meadow dedicated to wildlife conservation. The refuge is a crucial habitat for both resident and migrant birds. Without these habitats to use as a stopover, the migrant birds would be in great survival danger.

Sustainable Finance & Socially Responsible Investment

Accelerating Pathways Research Finds Cities Can Do More to Enable Youth Economic Progress

Events, Media & Communications

The (R)evolution of the Car Company

Given the rise of alternative powertrains, autonomous and connected technologies, and various car-sharing models, General Motors Urban Mobility Executive Director Peter Kosak recently relayed how the company is reinventing itself and transforming its business model.

Events, Media & Communications

The Changing Nature of Workplace-centered Philanthropy and Employee Engagement

New research on the changing nature of workplace-centered philanthropy and employee engagement, including its role in attracting employees and engaging Millennials, will be released during the next 3BL Media “Best Practices” webinar, Dec. 10 at 11 a.m. ET.

Innovation & Technology

Digital Tapestry

Awards, Ratings & Rankings

Republic Services in Texas Receives the 2015 World Class Landfill Recognition

Philanthropy & Cause Initiatives

Accenture Expands Partnership with Fundación Entreculturas to Equip 175,000 Youth with Job Skills

Accenture’s (NYSE: ACN) US$3.8 million grant to Fundación Entreculturas will help expand the nonprofit’s e-learning program and equip an additional 80,000 disadvantaged youth across Africa, Latin America and Spain with the skills needed for the most in-demand jobs.

Research, Reports & Publications

Domtar's Personal Care Facilities Reduce Waste with New Technologies

Domtar Corporation (NYSE: UFS) (TSX: UFS) designs, manufactures, markets and distributes a wide variety of fiber-based products, including communication papers, specialty and packaging papers, and absorbent hygiene products.

Latest Campaigns

  1. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  2. Aflac Stories
    Get a closer look at the people, products and stories that make Aflac the company we know today.
  3. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  4. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  5. Climate Stabilization
    SCS is working to advance climate accounting and reporting based on the latest climate science to help stabilize climate below temperature thresholds...
  6. Food Systems and Livelihoods
    Illustrate how resilient food systems and economic empowerment enable long-term food security. Cover climate-smart agriculture, local market access...
  7. Katrina 20th Anniversary
    This year marked the 20th anniversary of hurricanes Katrina and Rita. Katrina, one of the worst, deadliest and most costly natural disasters to ever...
  8. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  9. Environment, Social, and Governance (ESG)
    The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
  10. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  11. Aflac Stories
    Get a closer look at the people, products and stories that make Aflac the company we know today.
  12. FedEx | Delivering for Good
    Doing what we do best for those who need it most. When disaster strikes, and there’s not a moment to lose, our people mobilize the FedEx global fleet...
  13. Healthy Spaces Podcast: Season 5
    Welcome to Season 5 of Healthy Spaces by Trane Technologies, the podcast where experts and disruptors explore how climate technology and innovation...
  14. Antea Group Brand
    Antea Group Brand Content
  15. Kingfisher Around the World
    The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...