The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Shock Top Invests in Start-ups to Fight Drought
As the California drought moves well into its fourth year, individuals, municipalities and companies alike are seeking innovative solutions to water protection. While Los Angeles fights drought conditions by dropping 96 million "shade balls" in reservoirs and Starbucks moves production of Ethos Water out of the state, one company is thinking differently about its approach – investing in innovative, yet fledgling technologies and motivating consumers to action.
AIDA Cruises Supports Hanse-Tour-Sonnenschein e.V. to Benefit Children with Cancer or Other Chronic Illnesses
AIDA Cruises has supported the Hanse-Tour-Sonnenschein charity bike ride 2015 as a long-standing partner. From August 6-9th, 275 cyclists took to the road to raise money for children's cancer research on the 650-kilometer stretch from Havelberg to Rostock. The donations are to go toward developing new treatment concepts and improving the nursing and psychosocial care of children with cancer. Participants in the Hanse-Tour-Sonnenschein 2015 raised EUR 130,000. This year's funds will be donated to the «Mike Möwenherz» palliative team and the Björn-Schulz Foundation in Berlin.
Innovative, Thought-Leading Organizations Advance the Monetization Working Group
Over the past 18 months, Antea Group in partnership with Fundación FEMSA has coalesced a number of thought-leading organizations to form the Monetization Working Group (MWG). This group aims to accelerate progress via removing obstacles to better, more sustainable business decisions by making key elements of sustainability more tangible and helping to build a better case for investment. Presently, the MWG is concentrating on creating a curriculum/tools that improve the monetization and business case development skills of those proposing and deciding on investments in sustainability.

Latest Campaigns

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