The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Awards & Rankings
Awards & Rankings
ROI That Matters – Return On Integrity
Gen Digital Inc.
Environment
Environment
Consumers Energy Ensures Historic Weadock Plant Site is Safe for Reuse
Consumers Energy is keeping its promise to “leave it better” in Hampton Township, a community near Bay City, Michigan, where it closed the historic J.C. Weadock power plant. The energy provider is following through to ensure that the site is returned to “brownfield” status, making it available for potential reuse.
Consumers Energy
Education & Workforce Development
Education & Workforce Development
Arrow Electronics and Colorado State University Team on New Sustainable E-Waste Management Course
Colorado-based global technology solutions provider Arrow Electronics teamed with Colorado State University (CSU) this semester to provide professional expertise and real-world learning opportunities to students enrolled in a new course, “Sustainable Strategies for E-Waste Management.”
Arrow Electronics
Corporate Responsibility
Corporate Responsibility
AIM2Flourish: business Education Meets Business for Good
A new generation of business students is becoming aware of the opportunity to do good and still be profitable in their current and future careers. Overwhelmingly, millennials say that they are looking for careers that provide good work-life balance and give them a sense of purpose over simply making money.
GreenMoney Journal
Research & Reports
Research & Reports
Define Your North Star: Brand Purpose Beyond Products
The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.

As capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason for being and the unmet human needs that it can uniquely fulfill in the marketplace and the world. Revealing this harmonic is the key to defining your north star.
BBMG

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