The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from.

But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.

With profound differences in how Millennials shop, seek information and share content, how do you re-imagine your cause to reach, engage and inspire a new generation?

BBMG recently partnered with the ASPCA to concept and design a campaign to mobilize Millennials as the generation that can end puppy mills.
Tetra Pak to Develop Paper Straws for Its Portion-Size Carton Packages
Tetra Pak aims to launch a paper straw that is suitable for its portion-sized carton packages before the end of the year, as part of a broader programme to help address the issue of plastic straw waste.

Straws play an integral functional role on portion packages, but if not properly disposed of, they then become part of the plastics waste problem. The company has been working to encourage consumers to push straws “back in the pack” once empty, so they can be collected along with the rest of the package. Now, work is under way to develop a paper straw that is suitable for use on its portion-size carton packages.
Earth Day Essity Style
Essity Employees from all around the country participated in Earth Day activities to help their communities! Here are some of the ways that we are helping to make the world a better place.

Barton employees, "The Litter Getters," worked hard with some roadside pickup, filling eight contractor-size garbage bags with trash.

Georgeanne Hall from our South Glens Falls location taught first graders about recycling, and led a tickle plant potting activity with fourth grade students.

At the North American headquarters in Philadelphia, employees were reminded of ways that they can do their part year-round and commit to good recycling practices. The Cira Centre also hosted an event to show the tenants the Environmentally Friendly Cleaning practices of the building.
Mass Transit Goes Green: Electrified Bus Programs Delivering on the Promise of Zero-Emission Transportation Options for Cities
Growing interest in high efficiency, pollution-reducing transit options is propelling investment in new electrified mass transit projects across the United States. Reflecting this trend, Black & Veatch announced it has completed the charging station infrastructure that powers Washington, D.C.’s new electrified mass transit project – the latest move by U.S. cities to reimagine how to sustainably move people across urban landscapes and experience the benefits of clean transportation, both on and off the bus.
Creating Employee Education with Upward Academy
Upward Academy would not have been successful without the innumerable individuals and departments from within Tyson Foods who have lent their commitment and support as well as considerable expertise to help bring it to life. It is a clear example of the 5Cs, born out of a genuine desire to bring stability to our team members and help them and their families secure a place in the community. Together as a company, we’ve built something special.

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