Land Betterment, an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, was recently highlighted by Canopy and Good Business Newsletter.
A decade ago, Business Call to Action (BCtA) was launched with just 18 companies at the helm. During our inauguration, then-prime minister of the UK Gordon Brown said: “Business Call to Action is a landmark opportunity for global business leaders to come together to develop new and innovative ways to spread growth, prosperity and opportunity across the world.”
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.
If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.
Just over a week ago, I was in Chicago for Labelexpo, the largest trade show for the labeling and packaging industry. Perhaps unsurprisingly, the ongoing impact of the ever increasing demand from consumers for personalized products and experiences, that are more sustainable in their footprint, was evident across the booths at the show.
Ceres and World Wildlife Fund (WWF) announce the addition of Target (NYSE: TGT), a general merchandise retailer that serves guests at more than 1,800 stores, and Archer Daniels Midland Company (NYSE: ADM), one of the world’s largest agricultural processors and food ingredient providers, to the AgWater Challenge.
Today, reporting on corporate responsibility continues to rise, with 85 percent of companies in the S&P 500 Index publishing reports.To stand out from the sea of reports, leading companies are innovating new ways to communicate progress and increase transparency. As reporting season comes to a close in 2018, here are four ways leaders are standing out.
Think Inspired (TI) is an Integrated Marketing Services company that specializes in multicultural marketing. TI has offices in Memphis and New York City. The company was founded in 2013 by Christopher Lee and Danilo Cummings. The TI team is made up of marketing professionals that are well versed in market assessments, analysis, trends, insights and targeting fundamentals. The firm is proud that it is a diverse, multicultural organization that has built a large affiliate of diverse associates, creative partners and resources across disciplines.
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The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
