Philanthropy & Cause Initiatives

A Guide to Successful Marketing Pro Bono

Taproot Foundation

Events, Media & Communications

Libresse Brings Awareness to Women's Pain

Porter Novelli

A Guide to Successful Marketing Pro Bono

Join Taproot Foundation's free webinar on Wednesday, March 31 at 1 PM ET/10 AM PT for everything you need to know about planning for and managing marketing pro bono to successfully boost your communications and storytelling efforts

Libresse Brings Awareness to Women's Pain

This week, we examine one brand that is sticking out with its audacious challenge to bring attention to a subject rarely spoken of – women’s pain.

Brands Share #StopAsianHate in Solidarity, But Posting Isn't Enough

This week, we examine the brands that are going beyond external communications to make long-lasting change in the fight against racism and Xenophobia.

Land Betterment Corporation Sponsored Episode 133 of the Middle Tech Podcast

Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast.

Introducing Purpose Perception: Porter Novelli's Implicit Association Study

Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with and perception of a brand that it becomes a feeling.

Did Super Bowl LV Fumble on Purpose?

While many companies took a slightly disconnected approach to advertising during Super Bowl LV, a few used their air time to raise awareness for important issues, highlight commitments and engage audience members.

Land Betterment Corporation Sponsored Episode 132 of the Middle Tech Podcast

Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast.

A Black History Month Love Letter From Under Armour

This week marks the beginning of celebrating Black History Month, and companies across all sectors are in full swing of month-long activations. But celebrating Black excellence and fighting against racism does not start or stop in February.

Introducing Porter Novelli's 2021 Business of Cancel Culture Study

This week, we are proud to launch Porter Novelli’s 2021 Business of Cancel Culture Study. This research aims to help us understand the mechanics of cancel culture.

Executives Called to Flex JEDI IQ, Yet Again

Just days into the new year and American executives are yet again being asked to flex and increase their justice, equity, diversity and inclusion (JEDI) IQ.

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