Land Betterment, an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, was recently highlighted by Canopy and Good Business Newsletter.
As we move firmly into the digital age, one of the tenets of marketing has become "meet consumers where they are," whether that's a phone, tablet, computer or smartwatch. And as marketers in the cause space get increasingly savvy, we're seeing innovative ways to integrate a company's social impact messages into consumers' everyday experiences, including a smart appliance that triggers a donation, harnessing emojis for fundraising and a fitness tracker just for kids with a cause tie. The newest example has taken to dating apps – interjecting to educate consumers on an important issue while they surf for a date.
Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.
Across much of the 2016 Strategic Directions: Water Industry Report, a common trend is that high-profile events impacting water supply and distribution networks have dramatically raised awareness of operational challenges but also demonstrate an opportunity to change decades-long funding trends.
This is the LAST week to nominate a company to win a 2016 Corporate Citizenship Award. If you know of a top-notch corporate citizenship initiative or program, don't miss the June 30 deadline to submit an application!
2015, is the tipping year for Publicis Groupe’s sustainability strategy. New steps have been taken including the unveiling of a materiality analysis to help guide our priorities towards sustainable value creation. The Groupe has also taken into account the United Nations Sustainable Goals by identifying areas to be more engaged, either by itself or in partnership with others.
This spring, 21CF partnered with GFS LA for their Industry 101 course, a semester-long class where students create video promos for a media client. The project gives them first-hand exposure to the business behind filmmaking and teaches them the day-to-day process of working with clients. For nearly five months, GFS LA students worked with Fox Networks Group International to create promos for Outcast, the new horror drama from "Walking Dead" creator Robert Kirkman.
Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.
TOMS has given more than 60 million shoes to children in need, but as a consumer buying a pair of TOMS shoes, it can be hard to feel the real impact of each purchase. To solve for that, TOMS enlisted the help of AT&T to create "A Walk in Their Shoes," a story of a TOMS customer who travels from California to Colombia to meet the child who benefited from his purchase.
Join Skytop Strategies CSR 2.0 Conference, where our Co-founder and COO, Cynthia Figge, will be moderating the Performance Drivers: Big Data, Transparency and CSR panel. This conference will be held on April 20th in San Francisco, California. CSRHub will also be a strategic partner of this conference.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
