Points of Light announced today that Detroit has been named host city for the 2016 Points of Light Conference on Volunteering and Service, which will be held at the Cobo Center June 27-29, 2016. Points of Light is currently calling for proposals for thought-leading and innovative workshops as part of the annual Conference.
Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts. Companies and nonprofits are moving beyond the shopping transaction and engaging consumers to spread even more good cheer with digital activations.