How a Marathon Can Change Lives
Sometimes when you take a chance and step out of your norm, you can truly have life-changing experiences. Several years ago I went to Virginia Beach to attend an event hosted by long-time LIVESTRONG Leader and supporter Cindy Graf. I met two incredible individuals Jerry and Amy Frostick who ran an event in town called The Shamrock Marathon. Cindy invited the two to Austin for the Ride for the Roses event later that October. After hearing about our efforts, they invited me to come to the Shamrock Marathon that next March and see what it was all about. I was asked to be on the starter’s podium and help get the runners started on their runs. My son Grayson and I went to the event, armed with a backpack of wristbands, but with no real idea what to expect.
Cause Marketing Partnerships that Mutually Benefit the Nonprofit and the Company's Brand
There is growing importance that corporations and nonprofits align strategically, work to identify mutually beneficial goals, and work in partnership to deliver transformational experiences [i.e. to employees, customers, other stakeholders] while meeting real nonprofit needs (Source: America’s Charities Snapshot 2015 – The Corporate DNA).
Top Trends in Shared Value
This month, we are excited to launch the research phase of Global Trends in Shared Value and enlist your help in making it happen. In order to bring about representative perspectives from different regions and industries, we invite the shared value community to participate in our global survey to contribute to a forthcoming Global Trends online platform.
The Power of Employee Giving and Communities Working Together When Natural Disasters Strike
By empowering employees to support the community through organized workplace giving and disaster relief campaigns, and forming strategic partnerships with nonprofits based on their needs and in-kind support your company naturally has to offer, businesses are an indispensable conduit for providing nonprofits much-needed resources – in times of crises AND all year-long.
Successful IT Volunteer Management
How valuable are volunteers to your organization’s technology infrastructure? Believe it or not, this question actually sparks some controversy. Not all nonprofits are comfortable engaging volunteers as a key technology resource because it’s often hard to know how skilled the volunteer is or whether the person will see a project through to completion.

Those are real concerns, but with smart management, there is more opportunity than ever to engage skilled technology volunteers—individuals want to do meaningful work and companies are learning that they truly can do well by doing good. A successful IT volunteer program can open up incredible opportunities to increase your operating capacity.
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