Using the Power of Communications for Social Impact
Dentsu Aegis directs its employees’ skills toward community-based charities. Adam Woodhall reports . . .

[crosshed] “Over the past five years, the agency has helped more than 2,500 small charities to increase their communications capabilities.”

On an average day in the Western world, people see between 250 and 270 pieces of advertising. Globally, approximately $600 billion was spent on advertising in 2015, with the UK spending nearly 1% of its GDP on marketing. The power and reach of marketing and advertising in our society is unquestionable.
Visa Supports Financial Education for Youth
The global payments business partners with Junior Achievement Europe to create innovative e-commerce and personal finance programmes. Tom Idle reports…

The digitisation of our global economy has very quickly transformed how we think about and use money. Paying for goods and services online, spending our salaries in stores with the swipe of a card and transferring cash in virtual environments has made lives easier and the handling of ‘real’ cash a thing of the past.
Program Incentivizes Recycling with Free Coffee and Yoga
Although the concept of recycling is nothing new to Americans, the U.S. recycling rate still hovers around 34 percent. And even with numerous campaigns to encourage Americans to recycle – from clearer labels to efforts to make recycling hip – the issue still plagues companies and consumers alike. Yet, according to the 2014 Cone Communications Recycling in the Home Survey, the top motivator to get people to the bin is through earning rewards, money or incentives. Now, one initiative in the Netherlands does just that – incentivizing individuals to recycle by providing free cups of coffee or discounts on yoga classes.
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