The Eeyores of the world would have us believe that “sustainable business” is an oxymoron. Worse, some cynically give a public face to “being green” with no real intent or interest in changing their non-green ways.
Communicating the critical importance of exercising caution around railroad tracks isn’t always an easy task – especially when you’re trying to reach teens and young adults. Beginning in 2014, CSX railroad decided to pursue an innovative, new approach to reach this target audience: communicating directly through their peers. CSX partnered with Wide Angle Youth Media, a Baltimore-based non-profit organization providing local youth with media education and mentorship, to help young adults develop media campaigns that communicate rail safety messaging to their peers: urban youth between the ages of 16 and 25.
This year, celebrations of International Coffee Day start on Friday, September 29 and culminate on Sunday, October 1, resulting in probably the most alert weekend of 2017. It’s also a great time to join Fair Trade USA’s #JustOneCup campaign and support coffee farmers across the globe.
To assist its communities, customers and neighbors devastated by Hurricane Irma, Duke Energy today increased its contribution to relief agencies to $1 million.
The company announced a donation of $750,000 to assist organizations and agencies that provide services during disaster relief; adding to its $250,000 donation on Sept. 11 to the Volunteer Florida Foundation – Florida Disaster Fund, the state's official private fund established to assist Florida communities with response and recovery activities.
The company announced a donation of $750,000 to assist organizations and agencies that provide services during disaster relief; adding to its $250,000 donation on Sept. 11 to the Volunteer Florida Foundation – Florida Disaster Fund, the state's official private fund established to assist Florida communities with response and recovery activities.
The world’s largest nutrient recovery facility that improves water quality of the Chicago Area Waterway System while reducing downstream phosphorus discharges into the Gulf of Mexico has won a coveted Project Excellence Award from the Water Environment Federation (WEF). The honor will be presented to the project’s owner, the Metropolitan Water Reclamation District of Greater Chicago (MWRD); Black & Veatch, the facility’s design-builder; and technology provider, Ostara Nutrient Recovery Technologies.
At a time when most marketers are turning to digital in increasing numbers, creating fun and interactive ads to engage consumers and drive sales, one company chose to go back to basics. Recently, one outdoor brand took to an age-old marketing channel with a disruptive approach – garnering attention while driving behavior change.
The National Business Group on Health, a non-profit association of 425 large U.S. employers, has honored Aramark (NYSE: ARMK) for having one of the best workforce health and well-being programs in the nation.
For college students, meal plans eliminate the hassle of grocery shopping and mealtime preparation -- a real plus as assignments and tests pile up. With numerous options in campus dining, Aramark’s registered dietitians in colleges and universities share their best tips on how to maintain a balanced diet on a meal plan for a healthy start to the spring semester.
CSRHub Co-Founder and CEO, Cynthia Figge, will be speaking at Sustainable Brands New Metrics ’17 Conference, in Philadelphia, Pennsylvania, held on November 13-15, 2017. Cynthia will speak at the plenary on Nov. 14th on “From Disclosure to Performance: Building the Virtuous Loop”.
Join Canadian and International peers in Toronto, Canada at Inside Out: A Transformative Approach to Community Investment. Inside Out is a future-looking conference designed to advance the practice of how companies invest in community.