Brand Advocacy vs Aspiration in the Trump Era
​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.
CAT® D6T Fuel Efficiency
One of our most versatile dozers, the new fully automatic D6T, continues to drive customer value through dramatically improved fuel efficiency and ease of use.
In Search of the Most Community-Minded Companies in the Nation, Points of Light Launches Survey for the 2018 Civic 50
Washington, D.C. (Dec. 14, 2017) – This week, Points of Light opened the survey for the 2018 Civic 50, an annual initiative that recognizes the 50 most community-minded companies in the nation each year. Now in its sixth year, the Civic 50 provides a national standard for superior corporate citizenship and showcases how companies can use their time, skills and other resources to improve the quality of life in the communities where they do business.
Major League Baseball Players Association Supports Universal Declaration of Player Rights
Major League Baseball Players Association (MLBPA) Executive Director and 14-year Major League Baseball veteran, Tony Clark, joined executives from some of the world’s leading player associations in unveiling the Universal Declaration of Player Rights (the Declaration) to protect players from ongoing and systemic human rights violations in global sport.
Exploring Best Practices for Human Rights Issues – An Erb Institute/WEC roundtable
The field of sustainability has evolved in recent years to include human rights issues. Consumers and investors have made these issues a priority, so businesses are responding. As they do, collaboration is critical.

The field of sustainability began with environmental issues, which brought about standards and regulations that companies must follow. But human rights issues don’t yet have the same kind of established standards. “It’s still a relatively new dialogue and language for the business community,” said Theresa Loar, an independent consultant who focuses on human rights in business. “While there are excellent UN guiding principles, it’s not the same thing as your government setting certain requirements and standards.”

Nat Geo WILD Launches Eighth Annual Big Cat Week With Pushes to Mark the Cheetah as Endangered
On December 10, Nat Geo WILD kicked off its eighth annual Big Cat Week with a week-long programming lineup of stunning and touching specials documenting the lives and plights of big cats around the world. Big Cat Week is an extension of the Big Cats Initiative (BCI), a long-term commitment from National Geographic Society to protect and tell the stories of the planet’s fiercest felines—lions, tigers, jaguars, panthers, leopards and more.
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