When Michael Porter and Mark Kramer published Creating Shared Value in 2011 in the Harvard Business Review, the concept struck an immediate and resonant chord with business leaders globally. Why? Recall that particular moment in time – trust in the private sector was at an all-time low on the heels of the 2008 global financial meltdown and an ever-expanding list of social and environmental issues seemed beyond the reach of governments driven by partisan divides. Ten years later, the narrative sounds familiar with issues like growing inequality, climate change, and access to medicine for underserved populations proving to be challenges that are too big for any one entity to solve alone.
