Viacom Launches Campaign Backing #SeeHer Initiative

Sponsors include J&J, Unilever
Feb 1, 2018 2:15 PM ET

Originally published by Broadcasting & Cable

By Jon Lafayette

Viacom on Thursday launches a year-long series of public service announcements supporting the Association of National Advertisers’ #SeeHer initiative, which aims to show a positive portrayal of women in media.

The campaign is presented by sponsors including Johnson & Johnson Consumer and Unilever and will run on Viacom's flagship networks MTVVH1Comedy CentralParamount Network and Nickelodeon plus CMT and TV Land. Spots from the sponsors will air adjacent to the PSAs.

The PSAs look to show young women that they can achieve their career aspirations and dreams and use the theme “if you see her, you can be her.”

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Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

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