CEOs Who Take Stands on Issues Seen as Future Leaders: New Survey
A just-released report, “CEOs Speaking Out on Social Media,” adds yet more numbers to the argument for brands taking stands, and to the growing assumption that chief executives should take the lead. Authors Ann Charles, founder and CEO of BRANDfog, and Susan McPherson, founder and CEO of McPherson Strategies, set out to examine “social media as an effective tool that enables CEOs to amplify their positions on key social issues.”
JetBlue Accepting Applications for BlueBud Business Mentoring Program to Help Burgeoning Brands Take Flight
JetBlue today announced the opening of the application period for the next round of its BlueBud business mentoring program. BlueBud offers innovative environmentally and socially responsible companies a unique opportunity for business mentorship and access to JetBlue’s senior leaders and unique product development culture. Applications are currently being accepted here through September 30, 2018.

As New York’s Hometown Airline®, JetBlue’s BlueBud program has historically focused on sustainable and pioneering food brands based in New York. However, as the largest carrier in Boston, JetBlue is extending the opportunity to small businesses in the greater Boston area for the program’s fourth year. JetBlue is also extending the focus beyond just budding food and beverage brands.
Brands Taking Stands™ | It’s a Movement, Not a Trend
I have been asked more than once if I thought the topic of brands taking stands on the big issues of the day is a trend that will eventually run out of gas. My answer is always the same: Get used to it. This is a movement, not just a meme of the current overheated political moment.
Building More Resilient Communities: Pro Bono As a Tool for Disaster Preparedness
From massive natural disasters to complex and escalating conflicts, communities around the world experienced unprecedented incidences of crises requiring emergency response last year. The global cost for natural disasters in 2017 alone totaled $330 billion. In the wake of disasters, many companies mobilize to offer volunteers for on-the-ground rapid response activities and to provide financial assistance, often spending significant portions of their philanthropic budget on disaster relief. But, is there room for more to be done?
Keep America Beautiful’s National Planting Day Kicks off Sept. 8
Keep America Beautiful, the nation’s iconic community improvement nonprofit organization, is mobilizing Americans to bolster their local ecosystems by planting native species of trees, shrubs and plants for its seventh annual National Planting Day.
FCA US Invests $30 Million in All-new Autonomous Driving and Advanced Testing Facility at Chelsea Proving Grounds
FCA US announced today that it has invested more than $30 million at its Chelsea Proving Grounds in southeast Michigan to further development and testing of autonomous vehicle and advanced safety technologies. The all-new facility, which begins testing programs in September, features a dedicated autonomous highway-speed track, 35-acre safety-feature evaluation area and a high-tech command center.
Smithfield Foods Donates $100,000 to the Wilmington Branch of the Food Bank of Central & Eastern North Carolina
The Smithfield Foundation, the philanthropic arm of Smithfield Foods, Inc., is pleased to announce a significant donation to the Food Bank of Central & Eastern North Carolina to support its Wilmington Branch Location, serving Brunswick, Columbus, New Hanover, and Pender counties in southeastern North Carolina. The company presented a $100,000 donation while Smithfield employees volunteered, helping to pack meals for those served by the food bank in the Wilmington community.
Subscribe to