Effie Collegiate Introduces 2019 Brand Challenge by Subaru
Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works. As the 2019 sponsor, Subaru will challenge college students throughout the U.S. to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience, many who think of buying a car as a thing of the past.

Health & Healthcare

Going the Extra Mile for Patients

For Darcy Doege, R.N., B.S.N., of the Levine Cancer Institute, finding cancer early in patients means hitting the road. Darcy is the Program Coordinator for the Lung B.A.S.E.S. 4 Life Program for the Charlotte-based cancer center, which launched the first mobile lung screening unit in the U.S. in 2017. This innovative idea was built to increase the early detection of lung cancer for underserved populations across North and South Carolina, thanks to a grant from the Bristol-Myers Squibb Foundation

Sustainability School: The Traveling Trainers Leave Their Mark By Teaching the Principles of Leave No Trace
Since 1999, Subaru has partnered with LNT on the Subaru/Leave No Trace Traveling Trainer program, which consists of four groups of two educators who crisscross the country in Subaru vehicles teaching people to appreciate the outdoors responsibly. Working with everyone from the general public to nonprofit organizations to governmental agencies, the trainers educate via programs ranging from hour-long workshops to intensive two-day field courses.
Kickstarter’s New Features Put Sustainability Top-Of-Mind for Creators
This morning, Kickstarter unveiled new features that will help creators evaluate and reduce the environmental impact of their products at the earliest stages. Kickstarter teamed up with EDF Climate Corps to develop an information hub called the Kickstarter Environmental information hub, as well as a space where project creators are asked to publicly commit to environmental practices.
FCA Community: Helping Students Succeed Through Mentorship
Steve Hatfield wished he had a mentor program like Winning Futures in his high school when he was preparing for his next steps. Now “Mentor of the Year,” Steve has been volunteering for six years with Winning Futures, a Michigan-based nonprofit organization that empowers youth to succeed through mentoring, strategic planning and workforce preparation.
Groupon and Tableau Bring Data Visualization to the Nonprofit Sector
Taproot’s U.S. Pro Bono Summit is an opportunity for key stakeholders in the field of corporate pro bono to come together and discuss trends and developments across the sector. It’s also a place where practitioners can collaboratively brainstorm new ideas that will create impact for nonprofit organizations.
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