Workplace Boost: Effective Social Networking Strategies for All Stages of a Career

Workplace Boost: Effective Social Networking Strategies for All Stages of a Career

Rachael Baxter-Lechliter, Editor-in-Chief, Conscious Magazine and BNY Mellon’s WIN Pittsburgh explore the importance of social networking
Wednesday, November 19, 2014 - 3:30pm

CONTENT: Article

As part of BNY Mellon’s global diversity and inclusion campaign, the company’s award-winning Women’s Initiatives Network (WIN) is diving into the topic of how to confidently navigate your career. WIN, BNY Mellon’s global resource for the professional development and advancement of women, is employee-led with chapters around the world.

During its annual Leadership Conference this month, several hundred attendees joined the WIN Pittsburgh chapter and industry experts to explore ways to boost career performance, enhance career image and elevate career exposure. Rachael Baxter-Lechliter, Editor-in-Chief, Conscious Magazine, and Monique R. Herena, BNY Mellon’s Chief Human Resources Officer, were among the featured experts.

Let’s take a closer look at the topic of social media. How does the use of social networking and social media play into your career?

"It's critical to recognize the influence of social media and technology on career advancement,” said Rachael Baxter-Lechliter, Editor-in-Chief, Conscious Magazine. “Managing your online brand and reputation through the use of various forms social media can boost your overall career health.”

There are plenty of do’s and don’ts for the effective use of social media in career management. Emphasize plenty.
Map out a social media strategy and keep learning. This is an ever-advancing field, so refresh your knowledge regularly. The skilled use of social media, when properly leveraged, can boost your performance, image and exposure.

And, what about change?

"If you can embrace the energy that comes with change, including its disruption and uncertainty as a door to new opportunities, learning and a chance to make a sustainable difference for the long term, you should be confident in navigating your career," said Monique R. Herena, BNY Mellon's Chief Human Resources Officer.

The conference is part of BNY Mellon’s 2014 global diversity and inclusion campaign. To join our talent community, visit