TOMS Marketplace Shares the Social Good Love

TOMS Marketplace Shares the Social Good Love

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Tuesday, November 12, 2013 - 10:15am


When TOMS shoes hit the market in 2006, the company quickly became the poster child for the buy-one-give-one social impact model. The company then made headlines again in 2011, expanding its "one-for-one" concept to a new line of eyeglasses. Now TOMS aims to broaden its social impact net exponentially, this time by bringing a handful of social entrepreneurs under its wing.

This week, TOMS launched TOMS Marketplace, an online store where socially conscious consumers can buy a range of products all with a cause component. Instead of producing these products in-house, TOMS has partnered with a group of companies all sharing complementary social good missions. The microsite features an array of 200 products from 30 different companies, with items ranging from bracelets to bags to bikes.

To read more on Cone's Prove Your Purpose blog, please click here.