Timberland Partners With TutorMate for Micro-Volunteerism

Jul 6, 2018 2:25 PM ET
Photo credit: Boston Public Schools

Prove Your Purpose

As more employees look to work at organizations that embed Purpose at their core, employee engagement around social and environmental initiatives becomes even more critical for leading brands. In fact, 71 percent of employees say they want their company to provide opportunities for them to help make a positive impact. In response, companies are designing new approaches to engagement, from challenging employees to achieve sustainability goals to co-creating campaigns around employee passion areas. Now, one company is giving employees the opportunity to make an impact – right from their own desks.

This week, outdoor lifestyle brand Timberland shared its newest approach to employee volunteerism – which can be completed in just around a half hour. Through a partnership with TutorMate, a nonprofit focused on teaching students to read, Timberland employees are educating at-risk children on reading, vocabulary and comprehension skills – right from their own desks. The program matches tutors with students for weekly, 30-minute one-on-one sessions on the TutorMate online platform. During each session, tutors and students share a screen and read online stories together. 

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