Plymouth Rock Assurance Helps to Revitalize Boston's Erie-Ellington Playground

Funding and Volunteers from the Massachusetts Auto Insurer to Provide New Adult Fitness Equipment for the Newly Reopened Park.
May 15, 2015 10:00 AM ET
Campaign: EcoMedia

BOSTON, MASS., May 15, 2015 /3BL Media/ – Through participation in CBS EcoMedia’s WellnessAd program, Plymouth Rock Assurance has provided funding to support the installation of new adult fitness equipment at the Erie-Ellington Playground in Dorchester, which is part of a full renovation recently completed by the Boston Parks and Recreation Department. The exercise equipment, which includes five different exercise stations, will offer new ways for local community members to use the park and to improve their overall health and wellness.

In partnership with Mayor Martin J. Walsh and the Boston Parks and Recreation Department, Plymouth Rock Assurance Corporation will celebrate the reopening of the park on Saturday, May 16 at 10:00 AM. Plymouth Rock Assurance employee volunteers will also participate in a half-day volunteer event in Dorchester tomorrow, Friday, May 15, to do cleanup and beautification projects in the community.

 “We care deeply about the communities in which we live and work,” said Chris Olie, President and CEO of Plymouth Rock Assurance. “We were founded here more than 30 years ago, and we continue to view our company as a community member with a civic responsibility. Projects like this one are an example of how we can give back and be a good citizen to our neighbors.”

“We are very grateful for the partnership with Plymouth Rock Assurance,” said Parks Commissioner Chris Cook. “This playground will serve both children and adults as we strive to bring access, equity and excellence to our historic park system.”

About Plymouth Rock Assurance

Headquartered in Boston, Plymouth Rock Assurance Corporation is a leading automobile insurance carrier serving Massachusetts and Connecticut. Plymouth Rock’s industry-leading service innovations include the exclusive Plymouth Rock Savings Pass, which helps Massachusetts customers save hundreds of dollars on auto-related goods and services; Crashbusters® mobile expert appraisers, who travel directly to a customer’s vehicle to assess damage and often issue a check on the spot; Door to Door Valet Claim Service® which manages the entire auto repair process from start to finish; Get Home Safe®, which covers the cost of a one-time cab ride home up to $50 per policy year when a Massachusetts policyholder feels it would be unsafe to operate a motor vehicle; and its Pledge of Assurance®, an industry-leading written commitment to service excellence. Plymouth Rock Assurance Corporation has an “A-/Excellent” rating from A.M. Best, the insurance industry’s premier independent rating service. It is part of the Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance in the Northeast. Each of the Plymouth Rock companies is financially responsible only for its own insurance products. Actual coverage is subject to the language of the policies as issued by each separate company. For more details and to find a Plymouth Rock independent agent near you visit

About The Boston Parks and Recreation Department

The Boston Parks and Recreation Department provides residents and visitors with clean, green, safe, and accessible open space in 2,100 acres of park land throughout the city including parks, playgrounds, athletic facilities, city squares, urban wilds, street trees, three active cemeteries, 16 historic burying grounds, and two golf courses.

In addition to maintaining the historic integrity of such famous landmarks as Boston Common, the Public Garden, and the other parks which comprise Frederick Law Olmsted's Emerald Necklace, the Department services and upgrades facilities ranging from tot lots to the 527-acre Franklin Park.

The Department also programs a wide range of community events and live entertainment in the parks under its jurisdiction.

About CBS EcoMedia Inc.

EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company’s mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media. 

Through EcoMedia’s patent-pending EducationAd, WellnessAd, EcoAd, and Viewers to Volunteers advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation’s most effective nonprofit organizations, funding critical veterans, education, wellness, and environmental projects nationwide. 

EcoMedia’s innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

EcoMedia has earned numerous awards and recognitions for its work, including the U.S. Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children’s Foundation’s “General H. Norman Schwarzkopf Leadership Award,” which honors individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities.

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By participating in EcoMedia’s EcoAd, WellnessAd, EducationAd and Viewers to Volunteers advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

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Press Contact:

Theresa Schieber