4 Ways Your Startup Benefits by Aligning with a Cause

By Paul Polizzotto, President and Founder of EcoMedia
Jan 21, 2016 4:30 PM ET
Campaign: Paul Polizzotto
Photo: Courtesy of Shutterstock

Originally published on Entreprenuer

You’ve created a rock-solid business plan and lined up your financing -- everything seems to be in order for a successful launch of your startup. But if you haven’t developed a relevant and authentic Corporate Social Responsibility (CSR) program, you’ve missed a key ingredient for success. Incorporating a social mission into your business plan, from the start, is good for your company’s bottom line.

As a social entrepreneur, I have a core belief that when you’re launching an enterprise, you should integrate a social mission right from the beginning. It’s not only immensely gratifying to see that your work is making a positive impact; it’s what more and more customers, especially the highly sought-after millennial group, are demanding.  

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