4 Ways Your Startup Benefits by Aligning with a Cause
By Paul Polizzotto, President and Founder of EcoMedia
You’ve created a rock-solid business plan and lined up your financing -- everything seems to be in order for a successful launch of your startup. But if you haven’t developed a relevant and authentic Corporate Social Responsibility (CSR) program, you’ve missed a key ingredient for success. Incorporating a social mission into your business plan, from the start, is good for your company’s bottom line.
As a social entrepreneur, I have a core belief that when you’re launching an enterprise, you should integrate a social mission right from the beginning. It’s not only immensely gratifying to see that your work is making a positive impact; it’s what more and more customers, especially the highly sought-after millennial group, are demanding.