CBS EcoMedia Helps Advertisers Put the ‘Aid’ in Paid Media

by Paul Polizzotto, President and Founder of EcoMedia
Jan 8, 2016 8:30 PM ET
Campaign: EcoMedia
UnitedHealthcare volunteers play with children at an EcoMedia organized community project event

Originally published on Ad Exchanger

Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA.

CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – can connect those advertisers with one of the 150 different nonprofit organizations it has relationships with around the world.

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