Orlando Radio Advertisers Bring Brand New Books to Orlando Area Students

Support from Local Radio Advertisers Provides 5,000 New Books to Orlando Area Students
Feb 4, 2016 9:00 AM ET
Campaign: EcoMedia

ORLANDO, Fla., February 4, 2016 /3BL Media/ – Orlando Radio Advertisers, Universal Nissan, Universal Hyundai, 20/20 Eyeglass Superstore, RC Hill Mitsubishi and Keiser University have teamed up with nonprofit social enterprise First Book to bring 5,000 brand-new and age-appropriate books to students at Orlando Day Nursery. Funding for this program was generated through participation in CBS EcoMedia’s EducationAd program.

Orlando Day Nursery’s education philosophy, based on the belief that every child has an inherent curiosity and a natural desire to learn, fuels their commitment to provide high-quality educational programs that prepare youth for a successful future. One of the oldest child day care providers in the Southeast, Orlando Day Nursery was founded in 1921 by a group of women seeking to provide child care for working mothers widowed by World War I. Since its founding, the center, which operated as an all-volunteer organization, has captured the attention of foundations and organizations like Disney, Snapple and the Heart of Florida United Way, even receiving the Keeping the Promise Award from Colin Powell’s America’s Promise Alliance. Ninety years later, Orlando Day Nursery continues to provide early childhood care and education for working, low-income families in central Florida, offering a rich array of high-quality programs for preschool through school-age children.

To celebrate the project, CBS Radio Advertisers were invited to a special First Book Reading Party event hosted at the Orlando Day Nursery. CBS Advertisers had the opportunity to interact with and read books aloud to the students. Attendees included representatives from Universal Nissan, Universal Hyundai, 20/20 Eyeglass Superstore, RC Hill Mitsubishi, Keiser University, First Book and CBS EcoMedia. Local Orlando CBS radio stations WJHM, WOMX, and WOCL also participated.

“Access to brand-new books helps children build a lifelong love of reading, helping them succeed in school and in life,” said Kyle Zimmer, president and CEO of First Book. “By putting new these critical educational resources in to the hands of local kids in need, Orlando Radio Advertisers, Universal Nissan, Universal Hyundai, 20/20 Eyeglass Superstore, RC Hill Mitsubishi and Keiser University and CBS EcoMedia are improving lives today and investing in the future of their community.”

“There is no underestimating the power of books and the lasting impact books can create on impressionable young minds,” said Paul Polizzotto, president and founder of CBS EcoMedia. “Research has shown time and time again that by simply making books an integral part of children’s lives, parents and educators can significantly boost children’s learning potential. The generous support from the Orlando Radio Advertisers is a testament of their commitment to education and strengthening communities. We are grateful for their support of First Book and Orlando Day Nursery.”


About First Book

First Book is a nonprofit social enterprise that has distributed more than 135 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit them online or follow their latest news on Facebook and Twitter.


About CBS EcoMedia Inc.

EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company's mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media.

Through EcoMedia's patent-pending EcoAd, as well as EducationAd, WellnessAd, Viewers to Volunteers and Volunteering with the Stars advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation's most effective nonprofit organizations, funding critical veterans’, education, health and wellness, and environmental projects nationwide.

EcoMedia's innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

EcoMedia has earned numerous awards and recognitions for its work, including the U.S. Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children's Foundation's “General H. Norman Schwarzkopf Leadership Award,” which honors individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities. 

Please visit ecomediacbs.com, like us at Facebook, or follow us on Twitter.

By participating in EcoMedia's EcoAd, WellnessAd, EducationAd, and Viewers to Volunteers advertising programs, EcoMedia's advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia's advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

Press Contact:

Theresa Schieber