Papa Murphy’s and CBS EcoMedia to Fund Starlight Tablets and Fun Centers for Four Sacramento-Area Hospitals

“Power On!” ceremony celebrates the estimated 3,400 pediatric patients to benefit
Dec 17, 2013 2:45 PM ET
Campaign: EcoMedia

SACRAMENTO, CA, DEC. 17, 2013 /3BL Media/ – Papa Murphy’s has partnered with CBS EcoMedia Inc. to sponsor two signature WellnessAd advertising programs with the Starlight Children’s Foundation® for four Sacramento-area hospitals: Shriners Hospitals for Children–Northern California, Sutter Medical Center, St. Joseph’s Medical Center of Stockton and Doctors Medical Center of Modesto.

“We understand and appreciate the communities we serve,” said Greg Wellington, Sacramento Papa Murphy’s franchise owner. “Being able to provide tools for children to stay connected with family is extremely important. We look forward to continuing our relationship with these local hospitals through the Starlight Children’s Foundation.”

The “Power On!” event at the CBS Channel 13/CW Channel 31 Studio on December 10 kicked off the celebration for the Papa Murphy’s donation of two Starlight Fun Center® units and five Starlight Tablets for use with these facilities. Starlight Fun Center® mobile entertainment units contain gaming systems that roll bed side to provide therapeutic play for pediatric patients. For children facing surgery, enduring long outpatient treatments or fighting loneliness after hospital visiting hours have ended, these units provide a comforting break. The Starlight tablets are a critical resource for healthcare professionals and feature tools and resources to aid child life specialists. They come loaded with Starlight’s educational programming, a list of recommended applications and six of Starlight’s award-winning online educational programs.

“Time and time again the starlight fun centers and tablets prove to be excellent tools for supporting and engaging their young patients,” said Jacqueline Hart-Ibrahim, Starlight Global CEO. “Partnerships like CBS EcoMedia and Papa Murphy’s allow Starlight to bring this valuable resource to our partner facilities.”

“This is such a meaningful donation to the children we serve. We all know that video games have a universal appeal to kids of all ages. In a hospital setting there is an added benefit, the fun centers provide distraction and a form of therapeutic recreation for children coming for surgical care,” says Penny Lees, Manager of Therapeutic Recreation and Child Life at Shriners Hospitals for Children–Northern California. “We will use the fun center in our pre-op area, which will give patients and families an opportunity to engage while waiting for surgery,” Lees adds.

“The life-changing impact that Starlight Children’s Foundation makes on pediatric patients and their families is profound,” said Paul Polizzotto, Founder and President of CBS EcoMedia. “We’re grateful to Papa Murphy’s for bettering the lives of thousands of pediatric patients and their families in the Sacramento area.”


About Papa Murphy's
Papa Murphy's Pizza has been named Zagat’s “#1 Rated Pizza Chain” for the past three consecutive years. The company currently operates more than 1,380 franchised and corporate-owned fresh pizza stores in 37 States, Canada and United Arab Emirates. Papa Murphy’s core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-made pizzas, the company offers a growing menu of grab 'n' go items, including salads, sides and desserts. For more information, visit Find Papa Murphy’s on Facebook at

About Sutter Medical Center
Sutter Children's Center, Sacramento, a pediatric hospital within Sutter Memorial Hospital in East Sacramento, is a comprehensive children’s medical center that serves as the regional referral center for neonatal and pediatric care for more than 27 counties and 50 hospitals throughout Northern California, southern Oregon and northern Nevada. The National Association of Children's Hospitals and Related Institutions (NACHRI) recognizes Sutter Children's Center as an associate member, and it is the only non-teaching facility in Northern California granted associate membership with the California Children's Hospital Association (CCHA). For more information, go to or call (916) 454-3333.

About Shriners Hospitals for Children – Northern California
One of 22 facilities in the Shriners pediatric health care network, Shriners Hospitals for Children – Northern California is devoted to transforming the lives of children through excellence in treatment, teaching and research. The Northern California Shriners Hospital serves as a regional pediatric medical center, providing care to children with orthopaedic, conditions, spinal cord injuries, burns, cleft lip and scars from any cause. Admission is based on age and diagnosis, and care is provided regardless of the ability of the patient and family to pay. Shriners Hospitals for Children – Northern California is located just minutes from downtown Sacramento at 2425 Stockton Boulevard. For further information call (916) 453-2000 or go online to

About Doctors Medical Center of Modesto
Doctors Medical Center of Modesto, part of Tenet Healthcare, is a 461-bed acute care hospital located at 1441 Florida Ave. in Modesto, Calif. Doctors Medical Center offers a wide range of services, including cardiology, neurology, emergency and trauma services, women and children’s services, orthopedics, medical/surgical, behavioral health, oncology and critical/intensive care.

About Starlight Children’s Foundation 
Over the past 30 years, Starlight Children’s Foundation has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year. To learn more, visit, or follow us at and

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002.  In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide.  In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.  Please visit, like us at or follow us at

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities.  EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.