Join Cone for a Free Environmental Marketing Webinar on April 20.
Join Cone for a FREE webinar on April 20, 2011 from 1:00-2:00 p.m. ET to discuss the findings of the 2011 Cone Green Gap Trend Tracker. The trend tracker examines consumers’ perception of green marketing messages, unearthing insights all companies need to know in light of revisions to the FTC Green Guides, due out later this year.
The webinar will cover:
The gap between consumer perception and environmental reality
Ways companies can provide clarity to environmental marketing messages
The marketing approaches that are most influential in consumer environmental purchase decisions
Best practices for communicating environmental efforts, in line with the latest updates to the FTC Green Guides
Mike Lawrence, Executive Vice President & Chief Reputation Officer, Cone
Jonathan Yohannan, Senior Vice President, Corporate Responsibility, Cone