Humana and CBS EcoMedia Join Forces to Renovate Athletic Fields at Chicago's Ridge Park

Community Leaders Celebrate in Special Ceremony During Weekend Games
Apr 21, 2015 6:00 PM ET
Campaign: EcoMedia

CHICAGO, April 21, 2015 /3BL Media/ - In an effort to support community health and revive a local play space for residents, Humana teamed up with CBS EcoMedia through its WellnessAd program to fund renovations to the athletic fields at Ridge Park, operated by the Chicago Park District. Renovations began in the fall of 2014 and were completed in the spring of 2015.

Community leaders, including local legislators, came together last Saturday, April 18, to celebrate the renovations in a special ceremony held during the weekend sports games. To kick off the event, Alderman Matthew O’Shea of the 19th Ward, stepped up to the plate and threw the ceremonial pitch before the afternoon youth baseball games began.  

“The Chicago Park District is grateful for the support offered by Humana and CBS EcoMedia,” said Steve Lux, Chicago Park District’s Chief Financial Officer. “Ridge Park’s fields are highly utilized and this renovation will help us meet that demand and continue to offer a variety of recreation opportunities in this community.”

In addition to Lux,  William Snyder, Illinois Market Vice President of Humana and Paul Polizzotto, President and Founder of CBS EcoMedia, shared their remarks at the celebration, focusing on the success of the project and the future impact these new fields will have on the community.

“Revitalizing Chicago’s Ridge Park is not just about giving back to the communities Humana serves – it’s also about establishing neighborhood spaces that inspire physical activity, encourage intergenerational togetherness and promote life-long well-being,” said Snyder. “We are honored to be a part of this project and hope the renovated fields inject new life and energy to this community for years to come.”

Renovations of the athletic fields included support for soil upgrades, field aeration, under-drainage improvements, field grading and sodding. Improvements to Ridge Park’s playground and tennis courts were made in 2013, but funding was not available to also complete renovations to the athletic field.

“Contributing to the development and upkeep of accessible, high-quality parks and recreation spaces is central to EcoMedia’s mission,” said Polizzotto. “We are grateful to both Humana and the Chicago Park District for supporting the families and young athletes here at Ridge Park.”  

For more information about Chicago’s Ridge Park or photos from the event, including before and after images of the fields, please view the photo album

About Humana

Humana Inc., headquartered in Louisville, KY., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance information.

About the Chicago Park District

The Chicago Park District is the 2014 Gold Medal Award winner, recognized for excellence in park and recreation management across the nation. For more information about the Chicago Park District’s more than 8,300 acres of parkland, 585 parks, 26 miles of lakefront, 12 museums, two world-class conservatories, 16 historic lagoons, 10 bird and wildlife gardens, thousands of special events, sports and entertaining programs, please visit or contact the Chicago Park District at 312/742.PLAY or 312/747.2001 (TTY). Want to share your talent? Volunteer in the parks by calling, 312/742.PLAY.

About CBS EcoMedia Inc.

EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company’s mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media. 

Through EcoMedia’s patent-pending EducationAd, WellnessAd, EcoAd, and Viewers to Volunteers advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation’s most effective nonprofit organizations, funding critical veterans, education, wellness, and environmental projects nationwide. 

EcoMedia’s innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

EcoMedia has earned numerous awards and recognitions for its work, including the U.S. Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children’s Foundation’s “General H. Norman Schwarzkopf Leadership Award,” which honors individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities.  

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By participating in EcoMedia’s EcoAd, WellnessAd, EducationAd, and Viewers to Volunteers advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

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Cathryn Donaldson