Eight O’Clock® Coffee Fuels Much-Needed Transformation at Queens High School

Eight O’Clock® Coffee Fuels Much-Needed Transformation at Queens High School

Ribbon Cutting Celebration to be held on Wednesday, March 5
Tuesday, March 4, 2014 - 4:05pm


CONTENT: Press Release


WHAT:  Through CBS EcoMedia’s EducationAd program, Eight O’Clock Coffee – America’s original gourmet coffee – has partnered with Publicolor to help with the revitalization of August Martin High School in South Jamaica, Queens, which will impact nearly 900 students. Publicolor will celebrate the generous backing from Eight O’Clock® Coffee at a special ribbon cutting ceremony at August Martin High School on Wednesday, March 5. Eight O’Clock Coffee representatives will take a tour of the school and mentor Publicolor students over breakfast.

Publicolor’s mission is to counter New York City’s alarming low graduation rate by engaging disconnected and under-achieving students, ages 13-24, in their education through a continuum of design-based programs and academic support. Unique to Publicolor—and central to its mission—is the beautification and revitalization of public and civic spaces through the hard work of the students and the power of paint, color, and design, and collaborations that engage students and the community as a whole. 

WHO: Notable guests will include Alisa Jacoby, Director of Marketing, Eight O’Clock Coffee; Michael Scalera, Manager, Sales & Category Insights, Eight O’Clock Coffee; Dan Rodrigues, Senior Vice President, Sales and Business Development, EcoMedia; Ruth Lande Shuman, Founder and President, Publicolor; Gillian Smith, Principal, August Martin High School.

WHEN: Wednesday, March 5, 2014

WHERE: August Martin High School, 156-10 Baisley Blvd, Queens 11434

TIME: 9:00am

Amanda Haynes: 212-907-6408/ amanda.haynes@gsmltd.net

Lindsay Brown, 212-975-1989/ Lindsay.brown@ecomediacbs.com

Lisa Harrison, 646-292-5271 / lharrison@legendpr.com


About Eight O’Clock® Coffee
Eight O’Clock Coffee, America’s original gourmet coffee brewed from craft and passion, has been delighting coffee lovers for more than 150 years and was named one of ‘America’s Greatest Brands’ in 2010. Best known for their #1-selling whole bean coffee in grocery, Eight O’Clock Coffee offers a full line of gourmet coffee varieties in ground and whole bean form as well as K-Cup® packs for Keurig® brewers. Eight O’Clock Coffee is headquartered in Montvale, NJ, roasted

and packaged in Landover, Maryland and available at most U.S. retailers where groceries are sold. Eight O’Clock is part of the Tata Global Beverages family of brands. For more information, visit www.eightoclock.com.

About Publicolor
Publicolor was founded in 1996 by Ruth Lande Shuman with the mission to counter our inner- city public schools’ alarming dropout rate by engaging young people in their education through a continuum of design- based programs and academic support. It directly addresses two of the root causes of poverty in America: the under-education of inner-city public school students and their lack of preparedness for the workforce. To date Ruth and Publicolor have transformed 160 struggling school buildings, 16 playgrounds and 191 community facilities in New York.

Some statistics about Publicolor:

  • 100% - Publicolor students stayed in school last year.
  • 100% of Publicolor 8th grade students progressed to 9th grade and 100% of 9th grade students advanced to 10th grade, these are indicators of success in high school.
  • 85% of Publicolor students graduated high school last year compared with 64.7% of students citywide with comparable socio-economic backgrounds.
  • 89% - Publicolor high school graduates continue their education through post-secondary options (4-year colleges, vocational schools, or military schools). Comparatively, only 47% of students with similar socio-economic backgrounds continue their education after high school. 
  • 80% - Publicolor students' college freshman to sophomore retention rate. Nationwide, this rate for first-generation college students is 35%. 
  • 100% of high school graduates in need of assistance to fill the gap between financial aid and the real cost of college receive a scholarship from Publicolor. 

For more information, please visit www.publicolor.org.

About Ruth Lande Shuman
A dynamic and passionate innovator, Ruth Lande Shuman is an award-winning industrial designer and Founder/President of Publicolor. Ruth has been deeply committed to community-based volunteer work for over thirty years, most notably as founding trustee of the Big Apple Circus, where she now serves as Trustee Emerita. She was also a board member of the Wiltwyck school’s union-free school, a board member of the Rowena Reed Kostellow Fund at Pratt Institute, and as the Mayor’s representative to the board of the Museum of Art & Design in New York City. Ruth founded Publicolor in 1996 to use color, collaboration, design, and the discipline of the commercial painting to engage at-risk students in their education, targeting the most underserved communities, most underperforming schools and most seriously disadvantaged middle and high school students. Ruth currently runs a colorful Midtown, NY office of 33 employees who believe that Publicolor not only transforms buildings, they transform lives.

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002.  In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide.  In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.  Please visit  ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS


By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities.  EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.


Lindsay Brown
+1 (212) 975-1989
CATEGORY: Education