EcoMedia Teams Up With Little Kids Rock to Bring Music Education Back to Schools

EcoMedia is proud to partner with nonprofit Little Kids Rock in order to help provide youth with instruments and music education across the country
Jun 18, 2012 10:00 PM ET
Campaign: EducationAd

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Little Kids Rock works with some of the most economically challenged school districts in the United States to rebuild and reintroduce music programs. Little Kids Rock's weekly music education classes are offered to K-12 students in public schools that have cut their music programs. Little Kids Rock knows that in order to keep kids in school, focused and out of trouble they must be engaged in music. 

David Wish founder of Little Kids Rock believes private/public partnerships are essential for the future of nonprofit work. EcoMedia's concept of  doing well while doing good attracted him to partnering with the CBS division. Wish says EducationAds are on the cutting edge of creativity, which is necessary for funding success moving forward. 

EcoMedia's goal is to elevate the ordiary commercial into an agent for social change. Through EcoMedia's partnership with Little Kids Rock, EcoMedia intends to direct advertising dollars from EducationAds towards Little Kids Rock music education projects.

About CBS EcoMedia Inc. 

At EcoMedia, we're propelled by the desire to create positive social change; that's been our mission since we founded the company in 2002.  In 2008, after successfully partnering with CBS on a wide-range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which, in turn, creates jobs, saves taxpayer money, and improves the quality of life in communities nationwide.  In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

Please visit to learn more. 

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities.  EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd, or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.