Discover The Secrets of Your Dog’s DNA

ROYAL CANIN® Genetic Health Analysis™ Drives Long-Term Health Of Canine Companions
Jun 6, 2014 7:00 PM ET
Campaign: Mars Petcare

June 6, 2014 /3BL Media/ - Royal Canin USA Inc, the global leader in health nutrition pet food for cats and dogs, is proud to introduce the first-of-its-kind ROYAL CANIN® Genetic Health Analysis™. Genetic Health Analysis leverages cutting-edge science to identify your dog’s specific breed makeup and can provide your veterinarian with information about genetic mutations that help to identify potential health problems. Based on the results, dog owners and veterinarians are able to develop a custom health and wellness plan that reflects the dog’s individual genetic code.

The result of the ROYAL CANIN® Genetic Health Analysis™ goes far beyond the breed makeup and the identification of genetic mutations. From weight management to a predisposition for kidney disease, the Genetic Health Analysis provides veterinarians the information needed to help pet owners take the best care of their canine companions for years to come, including a tailored nutritional plan that suits the individual needs of each dog.

Through the Royal Canin Genetic Health Analysis, a dog’s ancestry is determined by comparing their DNA to the genetic signatures of over 250 different breeds. Additionally, the Genetic Health Analysis screens a dog’s DNA for genetic mutations that can help veterinarians identify a predisposition to certain health issues and conditions. The analysis currently screens for 700 different mutations, with more added regularly.

Royal Canin, in partnership with the Waltham Research Center, Mars Veterinary and Wisdom Panel, developed the Genetic Health Analysis based on 10 years of research and development with a team of geneticists, veterinarians and nutritionists.

To find out more information about Genetic Health Analysis, please visit

About Royal Canin USA
Royal Canin USA is a leader in science-based cat and dog health nutrition. Founded by a veterinarian in 1968, Royal Canin has more than 40 years of experience in delivering individualized nutritional solutions. In collaboration with an expert team of nutritionists, breeders and veterinarians from around the world, Royal Canin places cats and dogs at the central point of the innovation process. The Royal Canin product line offers a range of diets based on size, age, breed, life style and special needs. Royal Canin diets are available at veterinary hospitals and pet specialty stores nationwide. Royal Canin is a subsidiary of Mars, Incorporated. To learn more about Royal Canin visit and “LIKE” us on Facebook at

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®.


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