CBS Radio Sacramento Advertisers and Nonprofit First Book Distribute Thousands of New Books to Underserved Students

H. Allen Hight Elementary School to receive first new books for its library since 2008
Mar 3, 2015 5:00 PM ET
Campaign: EducationAd

March 3, 2015 /3BL Media/ - In an effort to advance youth literacy in Sacramento, CBS Radio Sacramento advertisers have partnered with the nonprofit social enterprise First Book through CBS EcoMedia to deliver 2,800 brand-new, age-appropriate books to 750 students at H. Allen Hight Elementary.

Through CBS EcoMedia’s EducationAd program, Hawaiian Host Chocolates, Mountain Mike’s Pizza, Stanley Steemer, and Beutler Air Conditioning and Plumbing contributed funding to support the distribution of the new books. CBS Radio Sacramento advertisers’ funding is critical as H. Allen Hight Elementary School has not received new books for its library since its opening in 2008. The lack of funding to support the purchase of new books led to the library closing for a full school year.

The funding will also support the school’s lending library where students will have the opportunity to take books home with them, encouraging after-school reading and emphasizing the importance of making reading a daily habit.

A special reading party was held today where the brand-new books were presented to the excited students. Hosts included members from the CBS Radio Sacramento stations. After opening remarks, representatives enjoyed reading to the students.

First Book provides new books and educational resources to educational programs serving children from low-income families. By working with a network of over 160,000 community-based schools and programs, First Book helps elevate the quality of education for kids in need. With help from partners like CBS Radio Sacramento advertisers, First Book hopes to reach every one of the nearly 30 million kids that live in low-income households in the United States.

“Books pave the path to a child’s success, in school and in life,” said Kyle Zimmer, president and CEO of First Book. “By putting these critical educational resources in to the hands of local kids in need, CBS Radio Sacramento Advertisers and CBS EcoMedia are improving lives today and investing in the future of their community.”

“We’re grateful to Hawaiian Host, Mountain Mike’s, Stanley Steemer, and Beutler Plumbing for putting thousands of new books into the hands of local kids in this community,” said Paul Polizzotto, President and Founder, CBS EcoMedia. “This financial support will help H. Allen Hight Elementary School’s library thrive, and encourage students to become lifelong readers.”


About First Book

First Book is a nonprofit social enterprise that has distributed more than 125 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit them online or follow their latest news on Facebook and Twitter.

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002.  In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide.  In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.  Please visit, like us at or follow us at

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities.  EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.