Beer can be enjoyed at many positive occasions, bringing people together.
However, irresponsible drinking can turn those positive moments into problematic ones, which is why the Carlsberg Group’s vision for a better tomorrow is a society without irresponsible drinking. No drinking and driving. No underage drinking. Just moderate consumption and enjoyment.
In this area, Carlsberg focuses on choice and collaboration: providing options that help consumers make informed and responsible choices, and collaboration with partners who can help address and prevent alcohol-related harm.
Towards 2030, Carlsberg targets 100% of its markets to improve on responsible drinking every year, and by 2022, targets 100% availability of alcohol-free beer and 100% of packaging and brand activations to include responsible drinking messages.
Carlsberg Group targets
2030
- 100% of markets improve on responsible drinking year on year
2022
- 100% availability of alcohol-free beer (AFB)
- 100% responsible drinking messaging through packaging and brand activations
- 100% of markets run partnerships to support responsible consumption
The targets are part of the Carlsberg Group’s new sustainability programme, Together Towards ZERO – which states the brewer’s ambitions and targets towards 2022 and 2030.
Read more about Together Towards ZERO, here.
