Creating New Green Growth By Dodging The Landfill

Creating New Green Growth By Dodging The Landfill

by Selina Juul


This joint article is written for Huff Post by Selina Juul, Champion 12.3 and Founder of Stop Wasting Food movement and Flemming Besenbacher, Chairman of Carlsberg A /S, The Carlsberg Foundation and The Tuborg Foundation

Thursday, October 5, 2017 - 9:50am

CAMPAIGN: Together Towards ZERO

CONTENT: Article

If Carlsberg is known as probably the best beer in the world, Denmark strives to be known as probably one of the greenest countries in the world.

Reduce. Reuse. Recycle. Rethink. Those concepts are not new. In fact, they exist in nature. If we look at nature, we see no waste. Everything in nature is reused and recycled, right down to every tiny bone and every small leaf. Waste is a man-made invention - and in the world with a growing human population and increasing resource scarcity, nature can inspire humans to a more circular thinking. And it is about time.

Goodbye to landfill

Want to ensure your company’s future? Drop the linear thinking. In a world of endless resources, thinking linearly is probably the shortest path to bottom line growth, creation of jobs and improved living standards. It has served us well to think linearly. Economically, it still does. However, business as usual and linear thinking is not a long-term solution.

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