Venture Forward | Data Forward: A series highlighting research insights

Data Forward is a data-driven content series that explores microbusiness trends and insights informed by GoDaddy’s Venture Forward research initiative.

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Diversity & Inclusion

Women Microbusiness Owners Up 33% in the UK and 10% in US, Narrowing the Gender Gap
The number of women-owned microbusinesses has continued to increase in both the U.S. and U.K. according to the GoDaddy Venture Forward U.S. National Survey conducted in August 2023 (n=3,525). As a result, the gender gap narrowed.

Research, Reports & Publications

US Entrepreneurs Skew Older Than Counterparts in the UK
Microbusiness owners in the U.S. skew older than those in the U.K. In the U.S., 63% of microbusiness entrepreneurs are Generation X (age 40-54) or baby boomers (age 55+), compared to 49% in the U.K., where millennials (age 25-39) take the lead.

Research, Reports & Publications

New Data Suggests Microbusinesses Face Different Top Challenges Than Small Businesses
Microbusiness owners struggle or experience more challenges marketing their business online and knowing what to do at each phase of the business compared to small business owners, according to GoDaddy’s Venture Forward research initiative.

Responsible Business & Employee Engagement

Colorado Residents Named As Successful Microbusiness Owners
The big fact: *Microbusiness density in Colorado remains largely steady, despite the economic swings over the last four years, according to GoDaddy Venture Forward.

Research, Reports & Publications

Microbusiness Owners Invest in Their Website First
Investing in a website pays off for entrepreneurs. According to GoDaddy’s Venture Forward research initiative, the most popular way *microbusiness owners spend their first dollars is by creating a website (28%), and it pays off.

Research, Reports & Publications

GenZ and Millennial Microbusiness Owners are Taking the Lead in Microbusiness Entrepreneurship
Based on business start date, the number of Generation Z and millennial microbusiness owners increased more rapidly pre 2020 compared to Generation X and baby boomers. This is especially true for those based in Pittsburgh.

Research, Reports & Publications

Microbusinesses Mean More Money for More Than Their Owners
Venture Forward, a GoDaddy one-of-a-kind research initiative established in 2018 to quantify the impact of online microbusinesses on their local economies, defines microbusinesses as businesses with fewer than ten employees, a unique domain and an active website.

Research, Reports & Publications

BYOB (Be Your Own Boss) Revealed As Top Motivation for Starting a Microbusiness, According to GoDaddy Study
According to microbusiness owners, most start their venture to become their own boss and pursue success on their own terms. Many also want to keep their enterprises small. Venture Forward, a GoDaddy research initiative established in 2018 to study the impact of online.

Diversity & Inclusion

Survey: Black Women Are Fastest-Growing Group of Microbusiness Owners
The soaring rate at which Black U.S. entrepreneurs start businesses is one of the biggest economic success stories of the post-pandemic era. Venture Forward, a GoDaddy one-of-a-kind research initiative established in 2018 to quantify the impact of online microbusinesses on their

Diversity & Inclusion

Single Moms More Ambitious Than Most Microentrepreneurs, Says GoDaddy Study
Single moms run one in three women-owned businesses in the U.S. More than half (69%) of single-mom entrepreneurs aspire to own a small, mid-size, or corporate business, compared to 52% for owners without children, according to the GoDaddy Venture Forward National Survey.
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