HEINEKEN USA's Sustainability Campaigns

Reducing CO2 Emissions is an important part of the HEINEKEN's Brewing a Better World strategy. At HEINEKEN USA, we focus on a number of initiatives in this area with a focus on recycling. For more information, visit http://heinekenusa.com/brewing-better-world/.

Videos from this campaign

Content from this campaign

Environment

HEINEKEN USA and The Recycling Partnership Celebrate America Recycles Day!
At HEINEKEN USA, we celebrate recycling every day. So, as America celebrates recycling on November 15th, we are excited to highlight the work our partners at The Recycling Partnership are doing to better recycling each and every day.

Environment

HEINEKEN USA and the Recycling Partnership Challenged Soccer Fans to Kick Up Their Recycling Game at the International Champions Cup
HEINEKEN USA teamed up with The Recycling Partnership at the ICC to challenge consumers 21+ to represent their clubs by placing their recyclables in specially-marked bins. Sensors on each container tracked the total amount of items recycled and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team. By sharing the experience via their personal social channels using #HUSARecycling, fans had the chance to win a seat upgrade to that day’s match as well.

Events, Media & Communications

HEINEKEN USA and the Recycling Partnership Challenge Fans to Up Their Recycling Game at the International Champions Cup
HEINEKEN USA announced today that it will team up with The Recycling Partnership to challenge consumers 21+ to prove they are the greenest soccer fans at this summer’s International Champions Cup. They will provide an engaging way to educate consumers about the importance of recycling by pitting supporters of Europe’s top clubs against one another in a friendly competition to determine which fan base recycles the most.

Environment

HEINEKEN USA Reduces Carbon Emissions with BSR’s Clean Cargo Working Group
HEINEKEN works with different industries to improve the environmental performance of marine container transport through BSR’s Clean Cargo Working Group.

Environment

HEINEKEN USA Becomes First Brewer to Join The Recycling Partnership
The Recycling Partnership, a national nonprofit committed to improving curbside residential recycling, today welcomes HEINEKEN USA, its first alcohol company member, effective immediately. As a leading sponsor, the brewer will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide.

Research, Reports & Publications

HEINEKEN USA’s Sustainability Efforts At a Glance
HEINEKEN USA

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