1864 Award for Responsibility

Moderation and responsible consumption have been cornerstones of HEINEKEN USA’s identity since Gerard Adriaan Heineken founded the company in Amsterdam in 1864. Each year, HEINEKEN USA’s 1864 Award for Responsibility recognizes outstanding distributor partners who go above and beyond to promote responsible consumption.

"From partnering with local law enforcement to community programs and employee incentives, we work with distributors to help elevate responsible consumption everywhere."

Previous winners have leveraged our Safe Ride and Health Alliance on Alcohol programs, as well as implemented responsible consumption practices into their ways of working. From partnering with local law enforcements to community programs and employee incentives, we work with distributors to help elevate responsible consumption everywhere. Contact responsibly@heinekenusa.com for more information and submission details.