“When You Drive, Never Drink”

Heineken® has officially launched its global Formula 1® (F1®) partnership with two new campaigns; “When You Drive, Never Drink” and “More than a Race”. The launch coincides with the brand’s first Formula 1® Grand Prix (GP) as an official F1® Event Title Partner; the FORMULA 1 GRAN PREMIO HEINEKEN D’ITALIA 2016. Both campaigns will be rolled out across multiple markets on TV and digital platforms this year and throughout 2017.

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Responsible Production & the Circular Economy

Heineken® Reveals First Formula 1® Campaigns

Wednesday, September 7, 2016 - 10:00

Heineken® has officially launched its global Formula 1® (F1®) partnership with two new campaigns; “When You Drive, Never Drink” and “More than a Race”.

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“When You Drive, Never Drink”

Heineken® has officially launched its global Formula 1® (F1®) partnership with two new campaigns; “When You Drive, Never Drink” and “More than a Race”...