Hallmark | Caring In Action
In Hallmark’s 2018 Social Responsibility Report, the company shares how its efforts in four key areas — workplace, community, sustainability, and diversity and inclusion — help improve the lives of its employees and the communities it serves around the world.
Videos from Client
Volunteering & Community
Inspiring others to show they care through acts of kindness speaks to the essence of the Hallmark brand. Hallmark’s Care Enough campaign highlighted the selfless acts of dozens of individuals to inspire others to perform acts of caring. Karolyn Roby an elementary school teacher from Omaha, Nebraska, turns students into Secret Kindness Agents. Modeled after the book of the same name by Ferial Pearson, Roby’s students learn how compassion plays a big part in someone’s life. Each student has an “agent name” and devises acts of kindness.
Environment
In working toward Hallmark’s ambitious 2020 Environmental Goals, the company regularly incorporates positive strides for the environment with the needs of the business. In years like 2017, it can be a balancing act between what is required to grow the business and what is needed to maintain forward progress on environmental goals.
Philanthropy
Responding to the devastation caused by Hurricane Harvey, Hallmark matched employee donations to the American Red Cross of $35,000 at its headquarters in Kansas City, Missouri, and $4,000 at Crayola in Easton, Pennsylvania. Additionally, Hallmark Gold Crown stores across the U.S. accepted donations from their valued consumers through year-end, totaling $28,000 for the Red Cross.
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