Hallmark | Caring In Action

In Hallmark’s 2018 Social Responsibility Report, the company shares how its efforts in four key areas — workplace, community, sustainability, and diversity and inclusion — help improve the lives of its employees and the communities it serves around the world. 

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Energy

Putting the Freeze on Energy Use at Crown Center Ice Terrace
The weather from November through March can often fluctuate, but the ice at the Crown Center Ice Terrace always has to be kept at 23 degrees Fahrenheit — no matter if the temperatures outside are in the teens or the seventies.

Philanthropy & Cause Initiatives

Hallmark Donates Baby Clothes to Families in Need
In the fast-moving retail business, trends and seasons change quickly. For the Hallmark Baby business, that means clearing out excess baby and toddler clothes in order to keep the product assortment fresh for consumers.

Environment

Hallmark Eliminates Styrofoam from Its Facilities
Hallmark is permanently eliminating all Styrofoam products used in foodservice in its facilities.

Energy

Hallmark Is Converting Gift Wrap Into Energy

Responsible Business & Employee Engagement

Hallmark Shows Gratitude for Veterans
In 2016, Kelly Brock, a reservation coordinator for Hallmark’s attractions, and member of Hallmark’s Military Interest Group (MIG), reached out to her father-in-law’s USS Hornet organization with an idea.

Education

Hallmark Enables Arts Education in the UK
Hallmark Greetings’ United Kingdom (UK) business partnered with local colleges and universities to open the door for students toward a career in the arts, working with six di erent groups in the past year.

Education

Hallmark Reaches Youth By Hosting Champions in Hometown
For the first time in 30 years, the U.S. Figure Skating Championships returned to Kansas City, Missouri, in 2017. As part of their long standing tradition of supporting local and national events in its hometown, Hallmark and Crown Center served as the local presenting partners of the event.

Responsible Business & Employee Engagement

Crayola's Young Professionals Employee Resource Group Help Provide a Safe Place for Families
Volunteers from Crayola’s Young Professionals (CYP) employee resource group had a profound impact on more than 250 local residents served by the Third Street Alliance for Women & Children in Easton, Pennsylvania.

Philanthropy & Cause Initiatives

Hallmark Backpack Proram Feeds 1,000 Hungry Kids in Texas
The lives and welfare of schoolage children have been an area of focus for the philanthropic efforts of Hallmark’s fixture operations facility in Center, Texas. Numerous employees serve as coaches, sponsors and board members for area nonprofits, and in 2017, the facility — which has fewer than 100 employees — donated $3,000 to make an impact across several local organizations.

Philanthropy & Cause Initiatives

Hallmark Supports Education by Cultivating Creativity in Arkansas
Young children are creative because they’re not afraid to be. This idea inspired DaySpring Cards’ Creative Greenhouse program.

“We took that idea and said ‘What if everybody, regardless of skill, was given an opportunity to be creative?’ ” explained Brenda Turner, vice president, communications and administration, DaySpring, a Hallmark-owned greeting card company in Arkansas.

More from Hallmark Corporation

  1. Hallmark | Caring In Action
    In Hallmark’s 2018 Social Responsibility Report, the company shares how its efforts in four key areas — workplace, community, sustainability, and...